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8. Design By Committee Brings Death
The ultimate symbol of a large organization’s approach to website management is the committee. A committee is often formed to tackle the website because internal politics demand that everybody has a say and all considerations be taken into account. To say that all committees are a bad idea is naive, and to suggest that a large corporate website could be developed without consultation is fanciful. However, when it comes to design, committees are often the kiss of death.
Design by committee leads to design on the fly.
Design is subjective. The way we respond to a design can be influenced by culture, gender, age, childhood experience and even physical conditions (such as color blindness). What one person considers great design could be hated by another. This is why it is so important that design decisions be informed by user testing rather than personal experience. Unfortunately, this approach is rarely taken when a committee is involved in design decisions.
Instead, designing by committee becomes about compromise. Because committee members have different opinions about the design, they look for ways to find common ground. One person hates the blue color scheme, while another loves it. This leads to designing on the fly, with the committee instructing the designer to “try a different blue” in the hopes of finding middle ground. Unfortunately, this leads only to bland design that neither appeals to nor excites anyone.
8. 委員會(huì)設(shè)計(jì)導(dǎo)致毀滅
一個(gè)大型組織對(duì)待管理的最終辦法是管理委員會(huì)。委員會(huì)方式往往用來(lái)對(duì)付網(wǎng)站，因?yàn)閮?nèi)部政治的需求——每個(gè)人都擁有發(fā)言權(quán)、所有因素都需要加以考慮。
關(guān)于所有委員會(huì)都很糟糕的說(shuō)法是天真的；關(guān)于大型企業(yè)網(wǎng)站在沒有協(xié)商的基礎(chǔ)上就可以發(fā)展的建議也是幻想。然而，當(dāng)涉及到設(shè)計(jì)的時(shí)候，委員會(huì)往往是死亡之吻。
設(shè)計(jì)是主觀的。我們對(duì)設(shè)計(jì)的反應(yīng)會(huì)被文化、性別、年齡、經(jīng)驗(yàn)，甚至兒童時(shí)的物質(zhì)條件（如色盲）影響。一個(gè)人認(rèn)為偉大的設(shè)計(jì)可能是另一個(gè)人討厭的。這就是為什么設(shè)計(jì)決策于用戶測(cè)試而非個(gè)人經(jīng)驗(yàn)的重要原因。
不幸的是，當(dāng)一個(gè)委員會(huì)參與設(shè)計(jì)決定的時(shí)候，這種做法很少被考慮。
委員會(huì)的設(shè)計(jì)會(huì)變成各方妥協(xié)。
由于委員會(huì)的成員有不同的設(shè)計(jì)意見，他們?cè)O(shè)法找到共同點(diǎn)。一個(gè)人討厭藍(lán)色的輪廓，而另一個(gè)喜歡它。這就導(dǎo)致設(shè)計(jì)上的停滯不前，因?yàn)槲瘑T會(huì)指示設(shè)計(jì)師“嘗試不同的藍(lán)色” ，希望能找到中間立場(chǎng)。不幸的是，這只能導(dǎo)致乏味的設(shè)計(jì)，既沒有滿足訴求，也沒有讓任何人興奮。
