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7. You’re Not Getting Value From Your Web Team
Whether they have an in-house Web team or use an external agency, many organizations fail to get the most from their Web designers. Web designers are much more than pixel pushers. They have a wealth of knowledge about the Web and how users interact with it. They also understand design techniques, including grid systems, white space, color theory and much more.
Treating designers as pixel pushers wastes their design experience: post from Twitter complaining about being a pixel pusher
It is therefore wasteful to micro-manage by asking them to “make the logo bigger” or to “move that 3 pixels to the left.” By doing so, you are reducing their role to that of a software operator and wasting the wealth of experience they bring.
If you want to get the maximum return on your Web team, present it with problems, not solutions. For example, if you’re targeting your website at teenage girls, and the designer goes for corporate blue, suggest that your audience might not respond well to that color. Do not tell him or her to change it to pink. This way, the designer has the freedom to find a solution that may even be better than your choice. You allow your designer to solve the problem you have presented.
7. 你沒(méi)有從網(wǎng)絡(luò)團(tuán)隊(duì)那里獲得價(jià)值
不管是內(nèi)部網(wǎng)絡(luò)團(tuán)隊(duì)還是外部代理機(jī)構(gòu)，許多組織沒(méi)有充分利用他們的網(wǎng)頁(yè)設(shè)計(jì)師。網(wǎng)頁(yè)設(shè)計(jì)師不僅僅是像素抄寫員。他們有豐富的知識(shí)，在網(wǎng)絡(luò)和用戶互動(dòng)方面。他們也明白設(shè)計(jì)技術(shù)，包括網(wǎng)格系統(tǒng)、白色空間、色彩理論等等。
將設(shè)計(jì)師視為像素抄寫員大大浪費(fèi)了他們的設(shè)計(jì)經(jīng)驗(yàn)：來(lái)自Twitter的關(guān)于像素抄寫員的抱怨（原文有截圖）
因此要求他們“把logo放大”或“左移3像素”是一種浪費(fèi)。你這樣做，是把他們當(dāng)做軟件操作員，是在減少他們的作用，也是在浪費(fèi)他們所帶來(lái)的經(jīng)驗(yàn)價(jià)值。
如果你想在網(wǎng)絡(luò)團(tuán)隊(duì)那里獲得最大的回報(bào)率，那么請(qǐng)呈遞問(wèn)題而不是解決辦法。例如，如果你要把網(wǎng)站目標(biāo)用戶定在十幾歲的女孩，設(shè)計(jì)師試了下公司的標(biāo)準(zhǔn)藍(lán)色，建議說(shuō)你的受眾可能對(duì)那個(gè)顏色的反應(yīng)不會(huì)很好。不要告訴他或她將它更改為粉紅色！
這樣的話，設(shè)計(jì)師可以自由尋找解決方案，甚至可能您的選擇更好。讓你的設(shè)計(jì)師解決你提出的問(wèn)題。
