評論
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1. You Need A Separate Web Division
In many organizations, the website is managed by either the marketing or IT department. However, this inevitably leads to a turf war, with the website becoming the victim of internal politics.
In reality, pursuing a Web strategy is not particularly suited to either group. IT may be excellent at rolling out complex systems, but it is not suited to developing a friendly user experience or establishing an online brand.
Zeldman urges organisations to create a separate web division.
Marketing, on the other hand, is little better. As Jeffrey Zeldman puts it in his article Let there be Web divisions:
The Web is a conversation. Marketing, by contrast, is a monologue… And then there’s all that messy business with semantic markup, CSS, unobtrusive scripting, card-sorting exercises, HTML run-throughs, involving users in accessibility, and the rest of the skills and experience that don’t fall under Marketing’s purview.
Instead, the website should be managed by a single unified team. Again, Zeldman sums it up when he writes:
Put them in a division that recognizes that your website is not a bastard of your brochures, nor a natural outgrowth of your group calendar. Let there be Web divisions.
1. 你需要一個獨立的網絡部門
在很多組織里，網站要么由市場部門管理，要么由IT部門管理。這就不可避免地導致爭地盤的爭斗，而網站就成了內部斗爭的犧牲品。
事實上，遵照網絡策略，屬于哪個部門都不恰當：IT部門可能精通于運營復雜的系統，但它不適合開展友好的用戶體驗，乃至營造一個在線品牌。
另一方面，市場部門也好不到哪里去。正如Jeffrey Zeldman在他的文章中說到的，建個網絡部門：網絡是一種交談。相比之下，市場是一種獨白……然后還有林林總總的事項：關于語義標記、CSS、不顯眼 的腳本、標簽類目、HTML運行得來、讓用戶處于無障礙環境，以及其他的技能和經驗——這不屬于市場營銷的職權范圍。
網站應該由一個獨立且統一的團隊來管理。Zeldman再次總結了這點：把他們放到一個既不會把你的網站當做私生子，也不會讓它放任自流的部門——那就建一個網絡部門吧！
