2. Managing Your Website Is A Full-Time Job

Not only is the website often split between marketing and IT, it is also usually under-resourced. Instead of there being a dedicated Web team, those responsible for the website are often expected to run it alongside their “day job.” When a Web team is in place, it is often over-stretched. The vast majority of its time is spent on day-to-day maintenance rather than longer-term strategic thinking.

This situation is further aggravated by the fact that the people hired to “maintain” the website are junior members of the staff. They do not have the experience or authority to push the website forward. It is time for organizations to seriously invest in their websites by hiring full-time senior Web managers to move their Web strategies forward.

2. 管理網站是一項全職的工作

網站不僅總是分為市場營銷和信息技術，它通常也資源不足。若沒有一個專門的網絡團隊，負責網站營運的責任往往變成“日常工作”之外的事情。對于一個網絡團隊而言，通常是不堪負荷的。其絕大部分的時間都花在日常維護，而不是長期的戰略思考。

這種狀況進一步加劇了這一事實，即人們雇用“維護/保持”網站的初級工作人員——他們沒有經驗和權威來推動網站向前發展。對于組織機構而言，現在，是時候認真地通過聘用專職高級網絡管理人員投資在網站上，促成網絡戰略的前瞻性了。

來源:可可英語 http://www.ccdyzl.cn/read/200903/63791.shtml