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6. Your Website Is Not All About You
Where some website managers want their website to appeal to everybody, others want it to appeal to themselves and their colleagues. A surprising number of organizations ignore their users entirely and base their websites entirely on an organizational perspective. This typically manifests itself in inappropriate design that caters to the managing director’s personal preferences and contains content full of jargon.
A website should not pander to the preferences of staff but should rather meet the needs of its users. Too many designs are rejected because the boss “doesn’t like green.” Likewise, too much website copy contains acronyms and terms used only within the organization.
6. 你的網站不是關于你的全部
一些網站管理人員希望他們的網站符合每一個人的訴求，也有些是希望能滿足自己和同事的需求。居然有如此眾多的組織完全無視他們的用戶，并且把網站完全建立在組織的觀點里。他們用總經理的個人喜好和滿篇的術語來表現自己設計的不恰當。
網站不應迎合工作人員的喜好，而應滿足其用戶。太多的設計被腰斬的原因是因為老板“不喜歡綠色”。同樣的，太多的網站內容包含僅用于本組織內的縮寫和術語。
