評論
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4. Your Website Cannot Appeal To Everyone
One of the first questions I ask a client is, “Who is your target audience?” I am regularly shocked at the length of the reply. Too often, it includes a long and detailed list of diverse people. Inevitably, my next question is, “Which of those many demographic groups are most important?” Depressingly, the answer is usually that they are all equally important.
The harsh truth is that if you build a website for everyone, it will appeal to no one. It is important to be extremely focused about your audience and cater your design and content to it. Does this mean you should ignore your other users? Not at all. Your website should be accessible by all and not offend or exclude anybody. However, the website does need to be primarily aimed at a clearly defined audience.
4. 您的網站不可能滿足所有人的訴求
我問客戶的第一個問題是：“誰是您的目標受眾”。我經常震驚于答復的長度。它總是一份長長的詳細清單，包括形形色色的人。
不可避免的是，我的下一個問題：“哪些人口群體是最重要的”。令人沮喪的答案是“他們都同樣重要”。
嚴酷的事實卻是：如果你為所有人建立一個網站，你就一個人都訴求不到。
重點放在你的客戶上，并用你的設計和內容去迎合這個重點，是非常重要的。這意味著你會忽略掉其他用戶？沒關系。您的網站應便于所有人查閱，不冒犯或排除任何人。然而，它實在需要首先瞄準一個明確界定的受眾。
