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3. Periodic Redesign Is Not Enough
Because corporate websites are under-resourced, they are often neglected for long periods of time. They slowly become out of date with their content, design and technology.
Eventually, the website becomes such an embarrassment that management steps in and demands that it be sorted. This inevitably leads to a complete redesign at considerable expense. As I point out in the Website Owners Manual, this a flawed approach. It is a waste of money because when the old website is replaced, the investment put into it is lost, too. It is also tough on finances, with a large expenditure having to be made every few years.
Cameron Moll encourages web designers to realign their website rather than redesign.
A better way is continual investment in your website, allowing it to evolve over time. Not only is this less wasteful, it is also better for users, as pointed out by Cameron Moll in his post Good Designers Redesign, Great Designers Realign.
3. 定期重新設(shè)計(jì)是不夠的
因?yàn)槠髽I(yè)網(wǎng)站的資源不足，他們往往會(huì)被忽視很長(zhǎng)一段時(shí)間，慢慢成為過時(shí)的內(nèi)容、設(shè)計(jì)和技術(shù)。
最終，網(wǎng)站處于這樣一種尷尬狀態(tài)：管理層介入，并要求對(duì)它進(jìn)行改版。這就不可避免地導(dǎo)致完全重新設(shè)計(jì)，花費(fèi)相當(dāng)?shù)馁M(fèi)用。正如我《網(wǎng)站所有者手冊(cè)》中 指出的，這是一個(gè)有缺陷的方法！這是浪費(fèi)金錢！因?yàn)楫?dāng)舊的網(wǎng)站被取代，投資投入就都丟失了。這也是糟糕的財(cái)政狀況，因?yàn)槊扛魩啄昃陀斜却罅康闹С觥?/P>
卡梅倫莫爾鼓勵(lì)網(wǎng)站設(shè)計(jì)重新調(diào)整他們的網(wǎng)站，而不是重新設(shè)計(jì) 。
一個(gè)更好的方法是持續(xù)地投資網(wǎng)站，使之能夠隨著時(shí)間而推移。這不僅是減少浪費(fèi)，這也是更好地為用戶服務(wù)，就如梅倫莫爾在他的《Good Designers Redesign》中所說，大設(shè)計(jì)師會(huì)調(diào)整。
