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=====精彩回顧=====
抑制購物沖動 抵制優(yōu)惠活動誘惑
You know it is really a number’s games because a lot of times when you are looking at these different deals, it’s like save 30%, save 50%. But are you really saving that much money when you are looking at your purchase.
你知道，這純粹就是數(shù)字游戲。因為很多次，當你看到各種各樣的促銷活動時，都是節(jié)省30%，節(jié)省50%等等。但是認真看一下你買的東西，你真的節(jié)約了很多錢嗎？
That's what they want you to think. You’ll see a lot of times in the advertising that they’ll put that, they’ll type the savings, and then sort of the fine price almost you see what the new price is on something and the reason they do that, it's basically a visual trick, whatever you see the first, you are more likely to sort of attached to the deal and the price in comparison is not gonna look like such a good deal. I mean if you are saving five hundred dollars just really matter that the TV is still 1500. Hopefully yes but the advertising works in such a tricky way that you might think you are getting that much a better price because the savings are significant.
他們就是想讓你這么認為。你會很多次在廣告中看到他們這么宣傳，他們說會幫你節(jié)省，然后你會看到某個促銷產(chǎn)品特價多少，活動結束后恢復什么價格，這實際上是視覺詭計，無論你一開始看到的是什么，實際上他們所宣稱的促銷和價格對比并不是那么劃算。我的意思是，即使你節(jié)約了500美元，這臺電視機仍然要花費1500美元。但是宣傳廣告非常狡詐，會讓你認為這個價格非常低，因為降價幅度非常大。
Right, sometimes the purchase really isn't that large of a purchase so, you know 30% not that big of a deal. A small purchase, but you see 30% you think wow I'm getting a really good deal here. It's funny how the numbers working that, and they know that.
是的，有時你買的所謂的便宜貨一點都不便宜。你知道，30%并不是很大幅度的優(yōu)惠。有的產(chǎn)品價格本身就不高，但是你看到有30%的優(yōu)惠，就會認為，哇，真優(yōu)惠。數(shù)字游戲效果非常好，他們非常清楚這一點。
They do, and they want us just to splash that around this time of year, so really make sure that you are looking for the items that between your price range and then start to looking to see if there are sales that might abroad. Something even better or a little bit cheaper for you.
他們確實知道。他們想讓我們在這個促銷季大出血，所以一定要確保尋找價格在你的預算范圍內的產(chǎn)品，然后看看其他產(chǎn)品，有時這些產(chǎn)品質量更好，甚至更加便宜。
Gotcha. And shop now, save later. Is that a trick?
知道了?，F(xiàn)在購物，以后節(jié)約。這是一個陷阱嗎？
We are seeing a lot of this especially with closing stores this time of year and this is a way that consumer tried to think they’re gonna gain in the system. Because they’re gonna to buy something a little bit today and get today's sale. And they gonna get a coupon to come back in two weeks and buy a little bit more then at even better prices. But really what it is that the stores are searing you to come back at a time when they know that there either gonna have a lot of fresh merchandise that you gonna be interested in or the time when they figure theygot have other sales you are really just gonna be overwhelmed. So for this one. You know so many sales are out there right now, just tried to focus on what deals that are currently and not try to play games.
這個季節(jié)我們會看到許多這樣的宣傳，尤其是即將關門的商店。消費者會認為這是他們狂掃便宜貨的時候。他們今天買點什么東西，享受今天的促銷優(yōu)惠，然后得到一張優(yōu)惠券，兩周后再回來，以更優(yōu)惠的價格購買更多產(chǎn)品。但是實際上在商場有許多你可能感興趣的新產(chǎn)品的時候或者他們認為你會抵制不住誘惑的新促銷活動的時候，吸引你來他們的商場。你知道，現(xiàn)在有許多促銷活動，努力專注現(xiàn)在的優(yōu)惠活動，不要寄希望于以后。
So I think the key word here is to stay focused. Em, you know you have your list, you have your budget. Try not to veer from it if you don't have to.
所以，我認為這里的關鍵詞是專注。你知道你列好了清單，制定了預算。如非必要的話，盡量不要脫離清單。
Exactly. Make that list. Check it twice. And just make sure you are not deviating from it, or if you feel the impulse to that you really look at it then make sure that that's the smartest move.
是的。制定清單。多檢查幾次。確保不要脫離清單，或者如果你覺得有購買促銷產(chǎn)品的沖動，確保作出最明智的選擇。
Well that's what we’re gonna set out to do. We’ll see how it turns out in there you know how holiday shopping is.
這就是我們接下來要做的。我們將看一下效果如何。
Definitely.
當然。
All right, Kelli, thank you so much.
好的，Kelli，非常感謝。
