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Gotta just start over. It has to be intuitive.
我們得重來 整個操作必須有直覺性
Precognitive. I mean, I want it to know what you want to do before you even know you want to do it.
可預測性 我是說 在你們了解你將做什么之前。你們得讓你的產品知道你將怎樣對待它
Wait, are we still talking about the command prompts?Bill, we're talking about everything. The whole thing.
等等 我們還是在聊"命令欄"的事嗎?比爾 我們在談所有的細節 整件事情
Lisa. Guys, it's the future."I'm telling you right now.
麗莎" 伙計們 我現在告訴你們。這個產品 代表著未來
I mean, Lisa's gonna do for the next 10 years what the Apple ll did for the last three.
我是說 "麗莎"在未來10年內將改變世界，就像Apple II在過去3年里改變了世界一樣
I can tell you that right now.Do you know why people buy an Apple?Why do they buy an Apple, not the competitor?
我現在就可以這樣說道，你知道人們為什么買蘋果電腦嗎?為什么買蘋果電腦 而不買我們競爭對手的產品?
Because it's got bravado.It's social status.No, you know what? It's even more than that.It's social currency.
因為它(蘋果電腦)很酷 它代表社會地位 讓你成為時尚風標。不 你們知道怎么回事嗎? 它甚至比這更重要。它是社會流通貨幣
We've raised the bar.And if we want to stay there, we gotta risk everything.
我們提高了業界產品水準，如果我們想保持領先 我們要勇于冒險
Great artists, Dylan, Picasso, Newton,they risk failure.And if we want to be great, we've gotta risk it, too.
像狄倫 畢卡索 牛頓這樣的偉大創作者，他們都勇于承擔失敗的風險。我們做大事 就要敢冒風險
On the command bar?On everything.What... And it starts with the little things.
為了一個命令欄，為了所有事情。什么... 從小事情開始
There's over 20 different functions tied to every single variation of the command bar,which by the way, takes weeks to program.
這里有20多個功能，命令欄的改變雖小 但是牽一發而動全身，就這小的改變也要花好幾個星期去編程
We're not doing anything that IBM's not already doing.
我們不會重復IBM做過的東西
