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【"The Voice of China" becomes "the Ad of China"?】《中國(guó)好聲音》成中國(guó)廣告音？
TEXT:The hottest show this summer-"the Voice" just finished on Sunday at the Shanghai Stadium. But the show that had a good start, didn’t end to everyone’s satisfaction. The two and a half hour show dragged on for more than four hours because of the huge amount of advertising, which the audience and residents living nearby could hardly bare.
This summer, something hotter than the weather came to Shanghai. That is the Voice of China. The show soon became a cash cow for the organizer as the advertisement prices reached 1.16 million yuan for 15 seconds. And the show has earned more than 100 million yuan up to now in ad income only,But the organizers’ bliss was audiences’ melancholy.
In the final live show on Sunday, about 14 rounds of advertisements were aired, each of which came at a crucial result-announcing moment.Frequently interrupted by advertisements, some live audience members complained that the show wasn’t worth its ticket prices of 180 to 1680 yuan.
The planned two and a half hour show went two hours overtime because of the advertising. This annoyed audience members, and touched the nerves of residents living near the site.Someone called the police, and the show is now facing punishment for going over-time and disturbing residents late at night.
參考譯文:今年夏天最火爆的節(jié)目《好聲音》周日在上海體育場(chǎng)剛剛落下帷幕。雖然好聲音有一個(gè)很好的開(kāi)頭，但結(jié)尾卻不盡如人意。這場(chǎng)本該是2個(gè)半小時(shí)的決賽卻因?yàn)閺V告的緣故拖拉至四個(gè)小時(shí)，觀眾以及附近的居民都難以忍受。
這個(gè)夏天，大紅大紫的《中國(guó)好聲音》來(lái)到了上海。節(jié)目中僅15秒的廣告費(fèi)用高達(dá)到116萬(wàn)元，使得這檔節(jié)目迅速成為組織者的搖錢樹(shù)。到目前為止，僅就廣告費(fèi)用，好聲音的收入就超過(guò)1億元。但組織者的幸福是建立在觀眾痛苦之上。
在周日最后的決賽中，大約播放了14輪廣告，每一次都是快要宣布結(jié)果的重要時(shí)刻播出。經(jīng)常性的被廣告打斷，有些住觀眾抱怨這場(chǎng)票價(jià)為180至1680元的演出不值。
這場(chǎng)計(jì)劃兩個(gè)半小時(shí)的表演因廣告延長(zhǎng)了兩個(gè)小時(shí)，這惹惱了觀眾，觸及了附近居民的神經(jīng)。有人向警方報(bào)案，節(jié)目如今正因延遲以及深夜擾民面臨懲罰。
