they have an earlier launch date,
他們產品上市時間更早,
and we think they have a larger advertising budget.
并且我們認為他們的廣告預算很高。
and we think they have a larger advertising budget.
并且我們認為他們的廣告預算很高。
KATE MCKENNA: Their strategy is very clear:
凱特.麥凱納:他們的策略很清楚:
KATE MCKENNA: Their strategy is very clear:
凱特.麥凱納:他們的策略很清楚:
they want our share of the market, both the European market and the export market.
他們要的是我們的市場份額,包括歐洲市場和出口市場。
they want our share of the market, both the European market and the export market.
他們要的是我們的市場份額,包括歐洲市場和出口市場。
DON BRADLEY: We cannot let them succeed.
堂.布拉德利:我們不能讓他們成功。
DON BRADLEY: We cannot let them succeed.
堂.布拉德利:我們不能讓他們成功。
We have to consider which of these factors we can influence.
我們一定要考慮,我們可以影響這些因素中的哪些。
We have to consider which of these factors we can influence.
我們一定要考慮,我們可以影響這些因素中的哪些。
Kate, any ideas?
凱特,你怎么看?
Kate, any ideas?
凱特,你怎么看?
KATE MCKENNA: There are two immediate things we can do:
凱特.麥凱納:有兩件事是我們可以馬上做的:
KATE MCKENNA: There are two immediate things we can do:
凱特.麥凱納:有兩件事是我們可以馬上做的:
we can increase our advertising budget and bring forward the launch date.
我們可以增加廣告預算、提前上市日期。
we can increase our advertising budget and bring forward the launch date.
我們可以增加廣告預算、提前上市日期。
DON BRADLEY: Derek, is that feasible?
堂.布拉德利:德里克,這行得通嗎?
DON BRADLEY: Derek, is that feasible?
堂.布拉德利:德里克,這行得通嗎?
DEREK JONES: I don' t think so.
德里克.瓊斯:我看不行。
DEREK JONES: I don' t think so.
德里克.瓊斯:我看不行。
CLIVE HARRIS: I' ve got some news for you all.
克萊夫.哈里斯:我有些消息要告訴大家。
CLIVE HARRIS: I' ve got some news for you all.
克萊夫.哈里斯:我有些消息要告訴大家。
DON BRADLEY: Okay, just a second.I' ll switch on the speaker.
堂.布拉德利:好的,請稍等。我改成揚聲器。
DON BRADLEY: Okay, just a second.I' ll switch on the speaker.
堂.布拉德利:好的,請稍等。我改成揚聲器。
Okay, Clive, go ahead.
好了,克萊夫,說吧。
Okay, Clive, go ahead.
好了,克萊夫,說吧。
CLIVE HARRIS: I' ve got some useful information from Peter Day:
克萊夫.哈里斯:我從皮特o戴得到一些有用的資料:
CLIVE HARRIS: I' ve got some useful information from Peter Day:
克萊夫.哈里斯:我從皮特o戴得到一些有用的資料:
first of all, I think they' re moving too fast.
首先我認為他們走的太快了,
first of all, I think they' re moving too fast.
首先我認為他們走的太快了,
They haven' t done their sums.
他們還沒做好準備。
They haven' t done their sums.
他們還沒做好準備。
DEREK JONES: Clive, this is Derek.
德里克.瓊斯:克萊夫,我是德里克。
DEREK JONES: Clive, this is Derek.
德里克.瓊斯:克萊夫,我是德里克。
Do you know how large their production run' s going to be?
你知道他們的產量會是多少嗎?
Do you know how large their production run' s going to be?
你知道他們的產量會是多少嗎?
CLIVE HARRIS: It' s going to be around 300,000 units.
克萊夫.哈里斯:約30萬件。
CLIVE HARRIS: It' s going to be around 300,000 units.
克萊夫.哈里斯:約30萬件。