So what Don is saying is that through a variety of media including a spot during The Danny Thomas Show if you can afford it,
Don的意思就是要利用各種媒體來宣傳 如果能承擔得起的話在丹尼-托馬斯脫口秀上宣傳都可以
we could really boost awareness Then, a 10% off coupon in select ladies'magazines will increase your first time visitors.Once we get them into the store,
這樣我們可以擴大知名度 在女士雜志發行九折優惠券 可以吸引不少新顧客進店 我們只要讓他們進了商店
the rest ... is kind of up to you
剩下的 就看你們的了
Mr. Draper, our store is 60 years old.
Draper先生 我們可是60年的老店了
We share a wall with Tiffany's.
我們和Tiffany是隔壁
Honestly, a coupon?
說實在的 優惠券?
Miss Menken, coupons work.
Menken小姐 優惠券很管用
I think your father would agree with the strategy.
我認為你的父親絕對會同意我們的策略
He might, but he's not here, because we just had our lowest sales year ever.
可能吧 但是他不在這 因為我們的銷量已經跌到了有史以來的最低點
So I suppose what I think matters most right now.
所以我認為 我的想法現在才是最重要的
Miss Menken, why did you come here?
Menken小姐 那你為什么來這里?
There are a dozen other agencies better suited to your ... needs.
還有一大堆其他的代理商 更加符合您的...要求
If I wanted some man who happened to be from the same ... village as my father to manage my account I could have stayed where I was.
如果我想讓一些和我父親同村的人來經營我的業務 我就不會來了
Their research favors coupons, too.
他們的市場調查也鐘情于優惠券
It's not just research, Miss Menken.
這不僅僅是調查 Menken小姐
Housewives love coupons.
家庭主婦喜歡優惠券
I 'm not interested in housewives.
我對家庭主婦不感興趣
What kind of people do you want?
那你需要什么樣的顧客?
I want your kind of people, Mr. Draper.People who do not care about coupons whether or not they can afford it.
我需要你這樣的顧客 Draper先生 那些不在乎優惠券的人 無論他們能否支付得起
People who are coming to the store because it is expensive.
那些因為昂貴才來的人
We obviously have very different ideas.
那我們的看法還真不同
Yes, like the customer is always right?
是的 就像"顧客至上"?
Gentlemen, I really thought you could do better than this.
我真希望你能再表現好點
Sterling Cooper has a reputation for being innovative.
Sterling Cooper公司素來具有創新美譽
Miss, you are way out of line.
小姐 你太過分了
Don, please.
Don 別這樣
Let's not get emotional here.
在這不能夠沖動
There's no reason we can not talk this out.
我們沒道理談不攏的
Talk out what?
談攏什么?
This silly idea that people are going to come to some store they 've never been to because it's more expensive?
人們會出入一家自己沒去過的店 只是因為它昂貴 這種想法太愚蠢了
It works for Chanel.
香奈爾就是這樣的
Menken's is not Chanel.
Menken百貨可不是香奈爾
That's a vote of confidence.
我有信心做到那樣