評論
打印
Mr. Draper, Mr. Romano, you both seemed more relaxed than I expected.
Draper先生 Romano先生 你倆比我想的要輕松一些
Do you have some kind of surprise for the tobacco people?
已經(jīng)給煙草公司想好好點子了嗎?
I 'm doing my own research.
我自己也做了調查
If you 're planning to continue with medical testimony, you 'll only be invitingfurther government interference.
如果你還要繼續(xù)用醫(yī)學證明 只能招來政府更進一步的干預
We must police ourselves.
我們必須自救
There's your slogan.
聽起來怎么像口號
The medical thing is dead.
醫(yī)學證明行不通了
We understand that.
我們知道
Yes, dead.
是的 沒戲了
An apt choice of words, considering the public is convinced that cigarettes are poisonous.
這個詞用的妙 考慮到公眾現(xiàn)在都認為香煙是有毒的
If we can not insist that they 're not, I believe my most recent surveys have provided a solution.
既然我們不能堅持無毒論 我想我最近的一份調查可以算作一個出路
We can still suggest that cigarettes are part of American life, or too good to give up,
我們可以說香煙是美國人生活的一部分 我們離開它無法生活
or, most appealing, an assertion of independence.
或者 更有說服力一些 它使我們自由獨立的象征
So, basically, if you love danger, you 'll love smoking.
你的意思是愛冒險的人都愛抽煙
We can put a skull and crossbones on the label.
我們可以在香煙上畫個骷髏圖
I love it.
這主意太妙了
Before the war, when I studied with Adler in Vienna, we postulated that what Freud called the death wish is as powerful a drive as those for sexual reproduction and physical sustenance.
戰(zhàn)前我和阿德勒在維也納留學的時候 我們學到一種被佛洛依德稱為死亡欲望的驅動力 和繁衍后代及物質需求一樣的強烈欲望
Freud, you say?
你說佛洛依德
What agency is he with?
他是哪個部門的
So we 're supposed to believe that people are all living one way and secretly thinking the exact opposite?
你要我們相信 人們看似為生存奔波 而內心卻想著結束生命
That's ridiculous.
這太荒謬了
Let me tell you something, Miss Guttman ... 我來告訴你古特曼小姐 Doctor.
博士
Dr. Guttman.
古德曼博士
Psychology might be great at cocktail parties, but it so happens that people were buying cigarettes before Freud was born.
心理學在雞尾酒會上可能吃得開 但在有佛洛依德之前人們就開始吸煙了
The issue here is not why should people smoke.
我們現(xiàn)在的問題不是人們?yōu)槭裁匆闊?br />
It's why should people smoke Lucky Strike.
而是人們?yōu)槭裁匆樾腋r光香煙
Suggesting that our customers have a ... What did you call it?
說我們的顧客有一種 你叫它什么來著
A death wish?
死亡的欲望
I just do not see that on a billboard.
我可不想從廣告牌上看到這個
