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5. The triumph of technology
5.技術為王
Engineers occupy a high pedestal in a country that prizes technology and craftsmanship, which explains the ubiquity of the title Dr. Ing. (for doctorate holders) at the top of German automakers. No bean counters need apply. And who but the Germans would have taken the homely, if efficient, diesel engine (invented by a German, of course) to heart for their passenger cars? This kind of dedication to first principles resonates with customers.
在一個崇尚科技和技術的國家，工程師享有崇高的地位，這也就是為什么德國車企里到處都是博士。德國人在研發(fā)上不惜成本。除了德國人之外，還有誰會把原始但有效的柴油發(fā)動機（當然也是德國人發(fā)明的）放在乘用車里呢？這種對原則的踐行也引起了消費者的共鳴。
