Bags To Make You Blush 購物袋也會讓你臉紅
So you're a lingerie store in the heart of Berlin, Germany, and you want to show the general public how nice your lingerie is – by showing how nice it would look on your customers. That’s the challenge thrown down by Blush, the Berlin lingerie store, to ad agency BBDO. We think BBDO did a great job if the photos above are any indication. Then again, we haven't seen photos of Hubbies or grandmothers carrying the bags – danke schoen!
假如你是位于德國柏林市中心的一家女內衣商店店主,而且你想告訴公眾你賣的內衣有多好——那就讓他們看看,穿在你的顧客身上,效果有多好。對這家柏林內衣店和BBDO(中譯:美國天聯廣告公司)來說,這是臉紅帶來的挑戰。我覺得BBDO的工作做得相當出色,如果包上的照片有任何象征意味的話。還好,我們沒看到有丈夫或者老奶奶背這種包——謝天謝地!