Not Your Father's Golf Bag 這不是你老爸的高爾球

When French advertising agency Agence V was charged with raising the visibility of the VW brand at the 2009 Paris Auto Show, they whipped up this neat shoulder bag that displays part of the door from a Volkswagen Golf GTI, then gave out free bags to everyone who attended the show.

在2009年巴黎車展時，Agence V這家法國廣告公司，負責提升大眾品牌的知名度。他們以大眾高爾夫GTI這款車車門的一部分，設計了此款優雅的肩袋。并向參加車展的任何人，免費發放這種肩袋。

Not only was traffic at the VW booth noticeably higher, show-goers took the versatile bags home with them, thereby spreading the VW brand long after the auto show ended.

這不僅使得穿梭在大眾汽車展臺前的人明顯增多；觀眾在車展結束后，將這種可以多用的袋子帶回家，更廣泛地傳播了大眾汽車的品牌。