Social norms
Other people affect us even when they're not present. Whether or not we recycle, litter the street or evade tax often comes down to our perception of society's view. Most of us are strongly influenced by thinking about how others would behave in the same situation we are in, especially when we are unsure how to act (Cialdini, 2001).
The higher we perceive the level of consensus, the more we are swayed. We are also more easily swayed if we know little about the issue ourselves or can't be bothered to examine it carefully.
社會準則
另外一些人影響了我們甚至他們都不需要出現。不管我們是否重新利用社會準則，亂扔垃圾或者逃稅經常成為我們的社會觀念。我們大多數人被嚴重影響了由于想到其他人遇到我們相同情況時將怎樣表現，尤其是在我們不知所措時。
共識越多，影響越大。我們很容易被影響當我們不了解情況或不能仔細檢查情況時。