Authority
When faced with an authority figure mere conformity can be transformed into obedience. Milgram's studies of obedience show that people will administer dangerous electric shocks if told to by a white-coated authority figure. People don't always blindly follow authority figures though, studies show a huge range in obedience, from 12% to 92% depending on the social context (Smith & Bond, 1993).
The abuse of people's deference to authority figures is central to the psychology of scams.
權(quán)威
當(dāng)面對(duì)權(quán)威人物時(shí)，僅僅的從眾心理將會(huì)轉(zhuǎn)變?yōu)榉摹ilgram對(duì)服從的研究顯示，被一個(gè)位高權(quán)重的人訓(xùn)話(huà)時(shí)，人們將控制自身的不情愿。雖然人們不會(huì)盲目跟隨權(quán)威人物，研究顯示了大范圍的服從，根據(jù)社會(huì)地位不同范圍從12%到92%不等。