Culture
Collectivist cultures (typically East Asian) conform more because nonconformity is more strongly associated with deviance (Kim & Markus, 1999). Western cultures have more individualist attitudes so people from those cultures are less likely in general to conform.
Studies have shown average conformity rates in collectivist cultures of between 25% and 58% whereas average conformity in individualist cultures is between 14% and 39% (Smith & Bond, 1993).
文化因素
集體主義文化（尤其是東亞）更容易從眾，因為特立獨行和行為怪異更緊密地聯系起來。西方文化有更多的個人主義，所以在那種文化中的人通常更少隨大流。
研究顯示，集體主義文化的從眾比率在25%和58%之間，而個人主義文化的比率在14%和39%之間。