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It took eight minutes for shoppers to blow a billion dollars buying items from China's largest online retail company, Alibaba. It was during Singles Day — the biggest online shopping event in the world.
中國最大的網上零售公司阿里巴巴在光棍節八分鐘銷售額破十億美元，這是世界上最大的網購盛典。
The BBC reports that 14 hours into the event, sales on Alibaba had climbed to $10 billion. That's more than the grand total of last year's online sales on Singles Day.
英國廣播公司報道稱，活動14小時內阿里巴巴的銷售額已攀升至一百億美元，超過了去年雙十一的總銷售額。To put this into perspective, the biggest online shopping day in the U.S. — Cyber Monday — only hit $2 billion in sales last year.
就這一點而言，美國最大的網購日“網絡星期一”去年銷量僅為20億美元。
So what is Singles Day? Alibaba started the tradition in 2009. The company is the owner of the Singles Day brand, though other retailers also have major sales, like Black Friday, all in the name of single people buying gifts for themselves.
那么什么是光棍節呢？阿里巴巴于2009開始這個慣例。公司成為光棍節品牌的擁有者，盡管其它零售商也有大型促銷活動，像“黑色星期五”，所有的單身人士給自己買禮物。
It's often described as the "anti-Valentine's Day" and falls on 11/11. Get it?
它經常被稱為“反情人節”并落于11 月11日。明白嗎？
According to Forbes, it's now the most profitable online sales holiday in the world, and it's only getting bigger.
據福布斯報道，現在它是世界上最賺錢的在線銷售節日，而且只會越做越大。
And this year's Singles Day kicked off in style. Businesspeople and celebrities led a four-hour television show to celebrate the launch of the sales event. Even Daniel Craig and Kevin Spacey chimed in.
今年的光棍節開場別具一格。商人和各界名流舉行四小時的電視節目慶祝活動開始。甚至丹尼爾·克雷格和凱文·斯貝西也發話了。
"If I were allowed to shop in your 'Singles Day,' I wonder how cheap I could get for a new burner phone, for example, because one burner is never really enough, is it? I'd order 10 if I were you."
一個根本不夠用，不是嗎?如果我是你我就訂十部。
But they weren't the only ones showing support for the holiday. The Chinese government also encouraged the event, as China's economy is slowing down and the country is transitioning into a more sustainable economic model.
他們并不是光棍節的唯一支持者。隨著中國經濟的放緩及正在過渡到更可持續發展的經濟模式，中國政府同樣對此活動表示支持。
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