Luxury brands, rose in favor on Chinese Valentine's Day
中國(guó)人自己的情人節(jié) 奢侈品消費(fèi)上漲

According to China’s lunar calendar, today is actually the 7th day of the 7th month, which marks China’s Valentine’s day.

This is the date where China traditionally celebrates "true love" by paying homage to two fairytale figures who found true love, but were only allowed to reunite once a year on this date.

As florists, chocolate vendors, and major E-commerce platforms are all gearing up to profit from China’s holiday gift market, a certain online flower shop has already quietly sold-out its roses.

This handsome bloke is on a romantic mission.

He’s going to deliver a box full of love, and a life-long promise on behalf of a client.

It is just one of over a hundred deliveries he’s going to accomplish on Qixi, China’s very own Valentine’s day.

Sending flowers to your loved ones is not anything new, but here in China, not every bunch of flowers comes with a luxurious brand name has just become a trendy fashion. It all thanks to a rising e-commerce market, which has made it possible to turn a small online shop into a business phenomenon.

Rose Only claims to be the most expensive rose retailer on the planet. It packages imported high quality roses from Ecuador, and delivers them to love birds across China as well as overseas. It started operations back in February of this year, but has already seen strong brand recognition throughout the country.

Rose Only’s founder says he’s seized upon a blooming flower market in China which lacks high-end brands, and decided to build a luxury flower brand online.

Pu’s business acumen has made Rose Only an early bird in China’s luxury flower market. Analysts from technology consulting firm iResearch says most shops online are still low-end with unstable profit records due to intense price competition.

According to iResearch studies, transaction volume of online shopping in China has risen by almost a half in the second quarter of 2013 compared with last year. At this speed, Rose Only expects its sales will reach 30 million yuan by the end of this year, and over 500 million yuan by 2015.