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親愛的朋友們，大家好！Welcome back to Keke English, BEC World, This is your friend, Charlie. In this section, I will introduce to your some useful sentences that will give you some insights and inspiration in the preparation for BEC test.
TODAY’S TOPIC
Advertising
1. One of the most important decisions in developing an advertising strategy is the media through which the ad transits the firm’s message.
在開發一個廣告策略時最重要的決定之一是通過該廣告傳遞公司的信息。
2. The media the marketer selects must be capable of accomplishing the communications objectives of informing, persuading, and reminding potential customers of the products.
營銷人員選擇的媒體必須有能力完成通信目的如通知，說服，提醒潛在客戶我們的產品。
3. Market research should identify the target market and determine its size, geographic distribution, and demographic characteristics and then match the advertisement and the available media with the target audience.
市場研究應該確定目標市場和確定其大小、地理分布、人口特征,然后把廣告和可用的媒體和目標受眾搭配起來。
4. Nowadays, many companies jump to advertise on the Internet. Internet advertising can assist in raising awareness of brands, it is most successful when combined with traditional advertising such as TV or print.
如今,許多公司跳轉到在網絡上做廣告。互聯網廣告可以幫助提高品牌意識,當它結合傳統廣告如電視或打印時是最成功的
5. Television is widely-used as a means of entertainment, therefore television advertising can reach vast audiences, what’s more, television allows creative use of action, color and sound.
電視被廣泛用作為一種娛樂方式 ,因此電視廣告可以達到龐大的受眾, 更多的是 ,電視允許創造性使用行動、顏色和聲音。
6. The advertising on billboards is usually seen briefly by passing individuals, so the billboard must be eye-catching and impressive.
廣告在廣告牌上通常被通過的行人瞥見 ,所以廣告牌必須做到引人注目和印象深刻。
7. The location of billboards should also be taken into consideration. The billboards should be placed in a particular area of a city with heavy traffic, thus there will be more passing people who catch the billboards.
廣告牌上的位置也應該考慮在內。這個廣告牌應放置在一個特定的區域如城市交通擁擠的地方 ,從而將會有更多的行人看到廣告牌。
8. The major drawbacks of TV advertising are the high cost and the difficulty in determining the audience that actually sees the c ommercials.
電視廣告主要的缺點是高成本和難以確定實際上可以看到商業廣告的受眾。
OK ,that is the end of today’s program, I sincerely hope you find it useful. I’m coming back soon, see you tomorrow. Goodbye.
