親愛的朋友們，大家好！Welcome back to Keke English, BEC World, This is your friend, Charlie. In this section, I will introduce to your some useful sentences that will give you some insights and inspiration in the preparation for BEC test.

TODAY’S TOPIC
Product Promotion
1. Firms selling industrial products generally emphasize personal selling in their promotion mixes and use advertising, sales promotion and publicity to support personal selling efforts.
銷售工業產品的公司在促銷組合中一般強調個人銷售，銷售促進和宣傳來支持個人銷售的努力f|-=9Hp(N=U[%KaZY。

2. The size, geographic distribution, and demographic characteristics of a firm’s target market greatly influence the choice of promotion elements.
一個公司目標市場的大小、地理布局、人口分布特征影響銷售元素的選擇

3. Personal selling will likely be an important element for the target market that has a limited number of potential customers, while advertising and sales promotion usually dominate the promotion mix designed to reach millions of people at a low cost per person.
個人銷售對于一個擁有有限數量的潛在客戶的目標市場來說可能會是一個重要的因素，而廣告和促銷通常主導促銷組合以更低的人均成本來找到數以百萬計的客戶

4. Although advertising can be quite expensive, many firms still find it cost efficient because it can reach vast numbers of people at a low cost per person.
盡管廣告可能會很昂貴,許多公司仍然發現它成本高效的,因為它可以在一個低的人均成本接觸到大量的人

5. Sales promotion can provide direct incentives to customers, motivate salespeople , and stimulate dealers to be interested and involved in distributing a product.
促銷可以直接向客戶提供激勵措施,激勵銷售人員,并刺激經銷商參與分配一個產品CSF;bi@Sq.6QTkNNg。

6. When promoting a products, advertising is very important. It can reach millions of people at a low cost per person. By placing an ad with a mass medium, such as television, radio, newspaper, and magazines, etc. to attract existing and potential customers and boost the sales of a product.
當促進一個產品,廣告是非常重要的bGKYCkPm^Z3KAEi=C。它可以以較低的人均成本達到數百萬人ek3Ek8a+sYHJzS。通過將廣告讓大眾媒體傳播出來, 如電視、廣播、報紙、雜志等吸引現有及潛在客戶和促進銷售的產品1xHk3#7@^Q。

7. I think direct marketing is also important. Direct mail, telephone, and the Internet are nowadays used by companies to promote a product.
我認為直接營銷也很重要q(e@is4l*ot,。直郵、電話和互聯網是當今企業用來的產品推廣的WWZlcyqc^*x(。

OK ,that is the end of today’s program, I sincerely hope you find it useful. I’m coming back soon, see you tomorrow. Goodbye.