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親愛的朋友們，大家好！Welcome back to Keke English, BEC World, This is your friend, Charlie. In this section, I will introduce to your some useful sentences that will give you some insights and inspiration in the preparation for BEC test.
TODAY’S TOPIC
Publicity
1. Within an organization, publicity is often viewed as part of public relations. Public relations is a broad set of communication activities designed to maintain favorable relations between an organization and its public.
在一個組織里、宣傳通常被視為公共關系的一部分。公共關系是一組寬泛的通信活動，旨在維持組織和公眾良好的關系。
2. Public relations activities are many and varied, including the sponsorship of programs on public television and radio, the sponsorship of sporting events, and various informational advertisements.
公共關系活動是多種多樣的,包括在公共電視和電臺贊助的項目,體育項目的贊助,以及各種信息廣告。
3. A feature article is usually prepared for a publication and may provide detailed information about a company or its product.
一個專題文章通常是用作出版并可能提供一個公司或其產品的詳細信息。
4. A news release is usually a single page of information containing fewer than three hundred words.
一條新聞的發布通常是一個包含少于三百字的單頁信息。
5. The news release is made available to the media in the hope that the media will use it and provide information that the company desires to be made public.
新聞發布對媒體公開是寄希望于媒體會用它并提供公司希望傳達的信息。
6. A press conference is a meeting with press representatives to announce major events. Companies often hold press conferences when they are about to launch a new product.
新聞發布會是一個與媒體代表在一起宣布重大事件的會議。 公司要推出新產品時常常舉辦新聞發布會。
7. One of the major roles of publicity management within a company is to manage and control unfavorable publicity.
一個公司內的宣傳管理的主要角色之一是管理和控制不利的宣傳。
8. An organization’s publicity program should be directed by a designated individual or department with the organization or by an advertising or public relations firm.
一個組織的宣傳項目應該被一個指定的個人或公司內的部門，或是一個廣告公司或者公關公司所領導。
OK ,that is the end of today’s program, I sincerely hope you find it useful. I’m coming back soon, see you tomorrow. Goodbye.
