親愛的朋友們，大家好！Welcome back to Keke English, BEC World, This is your friend, Charlie. In this section, I will introduce to your some useful sentences that will give you some insights and inspiration in the preparation for BEC test.

TODAY’S TOPIC:Packaging 包裝

1. Packaging involves designing a product container that will identify the product, protect it, and attract the attention of buyers. It is important to both consumers and manufacturers.
包裝涉及到設計一個容器，好讓產品能夠更好地被識別和保護，并吸引買家的注意力。 它對消費者和生產商都是很重要的。

2. Originally, packages were designed mostly for their functional value: they protect products from damage or spoilage. Today packaging also has significance as a marketing tool.
最初，包裝大多是為他們的功能性價值而設計的：他們保護產品不受損傷。 如今包裝做為一個營銷工具也具有非凡的意義。

3. To develop an appealing package that will catch the buyer’s eye, marketers consider not only function but also shape, color, size and graphic design.
為了開發一個能吸引買家眼球的包裝，營銷人員不但要考慮其功能，而且要考慮形狀，顏色，大小尺寸和圖案設計。

4. Studies show that more consumer buying decisions are being made at the point of purchase and that the time spent during each shopping trip is decreasing.
研究顯示，更多的消費者購買決策是在購買的時候做出的，而且花在每次購物活動的時間在減少。

5. Through the use of color, size, shape ,graphics and typefaces, marketers design packages to establish distinct identities that set their products apart from those of competitors.
通過使用顏色、大小、形狀、圖形、字體、營銷人員設計包裝來建立不同的身份,使他們的產品區別于對手的產品。

6. Packaging needs to be clean and obvious. Marketers need strong brands and icons that people can identify with.
包裝需要是干凈和明顯的。營銷人員需要強有力的品牌和圖標使人們能夠識別。

7. A firm can create desirable images and associations by designing a package that conveys impressions of richness, luxury, and exclusiveness.
一個公司能夠創造不錯的形象和關系，這是通過設計一個能夠傳達富足、奢侈和專屬感的印象的包裝來實現的。

8. Packaging influences consumers’ attitudes toward products and their buying decisions. Appealing packages capture buyers’ attention, therefore, buyers are more likely to pick up goods with appealing packages from a variety of choices.
包裝影響消費者對產品的態度和他們的購買決策。 吸引人的包裝吸引購買者的注意力,因此,買家更會從眾多選擇中選取擁有吸引人的包裝的商品。

OK ,that is the end of today’s program, I sincerely hope you find it useful. I’m coming back soon, see you tomorrow. Goodbye.