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親愛的朋友們，大家好！Welcome back to Keke English, BEC World, This is your friend, Charlie. In this section, I will introduce to your some useful sentences that will give you some insights and inspiration in the preparation for BEC test.
TODAY’S TOPIC:Publicity 宣傳
1. Though a company does not pay directly for publicity, it must support a public relations staff, in this sense, there is an indirect payment for publicity.
盡管公司不直接支付的宣傳,它必須支持一個公關人員,在這個意義上, 有一個間接為公關的支付。
2. Advertising is often designed to have an immediate impact, publicity usually describes what a company is doing and the type of products that are being launched.
廣告通常為了立竿見影的效果而被設計， 宣傳通常描述一個公司正在做什么，以及正在推出的產品是什么類型的。
3. Advertising gives specific information to persuade a person to act, while publicity offers other newsworthy information that usually is not a call for action.
廣告給予特定的信息來勸使某人行動，而宣傳提高了其他有新聞價值的信息，通常不是讓人們采取行動的。
4. The responsibility of a public relations director is to maintain or create a favorable image of the organization and its products.
公共關系總監的責任是維持或創建一個對組織和它的產品的良好形象。
5. For the publicity to be effective, an organization’s publicity efforts should be thorough, well-organized and regular.
為了是宣傳有效，一個組織的宣傳努力應該是徹底的，有組織的，定期的。
6. The organization should have a plan of publicity over a long period of time and make constant efforts in carrying it out, so that the publicity for the organization will be effective.
一個組織應該有一個長期的宣傳計劃和不斷實現它的努力,這樣組織的宣傳將會是有效的。
7. The disadvantage of publicity lies in the lack of the user’s control over it. There is no guarantee whether a favorable story of a company’s product will be aired at the expected time.
宣傳的劣勢在于用戶不能控制它。 沒什么能保證一個公司產品的故事會在預期的時間播出。
OK ,that is the end of today’s program, I sincerely hope you find it useful. I’m coming back soon, see you tomorrow. Goodbye.
