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BEC 口語世界 第20期:留住顧客 Keeping customers

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親愛的朋友們,大家好!Welcome back to Keke English, BEC World, This is your friend, Charlie. In this section, I will introduce to your some useful sentences that will give you some insights and inspiration in the preparation for BEC test.


TODAY’S TOPIC
Keeping customers
1. Often firms try to reduce buyers’ doubts through advertising or providing follow-up information or service.

2. People are influenced by social factors, psychological factors , personal characteristics , and specific conditions that exist at the time of a purchase decision.

3. Consumer attitudes toward a firm and its products certainly affect the success or failure of its marketing strategy.

4. If enough consumers have strong negative attitudes toward some part of a firm’s marketing mix, the firm may try to change consumer attitudes to make them more favorable.

5. Customers usually expect quality, and if their expectations cannot be met, they may show impatience, as a result, they may switch to other suppliers.

6. When maintaining customer loyalty, it is important to offer discounts to regular customers. By offering discounts, a company can attract its existing customers.

7. The company can distribute newsletters regularly to its existing customers to provide them with products-related information, which probably is of their interest, thus establishing and maintaining good relationships with them.

OK ,that is the end of today’s program, I sincerely hope you find it useful. I’m coming back soon, see you tomorrow. Goodbye.

重點(diǎn)單詞   查看全部解釋    
negative ['negətiv]

想一想再看

adj. 否定的,負(fù)的,消極的
n. 底片,負(fù)

聯(lián)想記憶
specific [spi'sifik]

想一想再看

adj. 特殊的,明確的,具有特效的
n. 特

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strategy ['strætidʒi]

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n. 戰(zhàn)略,策略

 
impatience [im'peiʃəns]

想一想再看

n. 不耐煩

 
favorable ['feivərəbl]

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adj. 有利的,贊許的,良好的,順利的,偏袒的

 
quality ['kwɔliti]

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n. 品質(zhì),特質(zhì),才能
adj. 高品質(zhì)的

 
psychological [.saikə'lɔdʒikəl]

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adj. 心理(學(xué))的

 
inspiration [.inspə'reiʃən]

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n. 靈感,吸入,鼓舞人心(的東西)

聯(lián)想記憶
decision [di'siʒən]

想一想再看

n. 決定,決策

 
loyalty ['lɔiəlti]

想一想再看

n. 忠誠,忠心

聯(lián)想記憶
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