親愛的朋友們，大家好！Welcome back to Keke English, BEC World, This is your friend, Charlie. In this section, I will introduce to your some useful sentences that will give you some insights and inspiration in the preparation for BEC test.

TODAY’S TOPIC
Keeping customers
1. Often firms try to reduce buyers’ doubts through advertising or providing follow-up information or service.

2. People are influenced by social factors, psychological factors , personal characteristics , and specific conditions that exist at the time of a purchase decision.

3. Consumer attitudes toward a firm and its products certainly affect the success or failure of its marketing strategy.

4. If enough consumers have strong negative attitudes toward some part of a firm’s marketing mix, the firm may try to change consumer attitudes to make them more favorable.

5. Customers usually expect quality, and if their expectations cannot be met, they may show impatience, as a result, they may switch to other suppliers.

6. When maintaining customer loyalty, it is important to offer discounts to regular customers. By offering discounts, a company can attract its existing customers.

7. The company can distribute newsletters regularly to its existing customers to provide them with products-related information, which probably is of their interest, thus establishing and maintaining good relationships with them.

OK ,that is the end of today’s program, I sincerely hope you find it useful. I’m coming back soon, see you tomorrow. Goodbye.