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親愛的朋友們，大家好！Welcome back to Keke English, BEC World, This is your friend, Charlie. In this section, I will introduce to your some useful sentences that will give you some insights and inspiration in the preparation for BEC test.
TODAY’S TOPIC
Product development and price setting
1. A firm cannot determine a product’s price without considering several factors that affect price. Managers must take into account the use of price and non-price competition, supply and demand, and consumer perceptions of price.
一個公司不能在不考慮影響價格的因素時決定一個產品的價格。管理者必須考慮使用價格和非價格競爭,供應和需求,以及消費者對價格的觀念。
2. Non-price competition involves competing based on factors other than price, such as quality or service. This strategy is useful in building brand loyalty.
非價格競爭涉及基于其他因素競爭比價格,如質量或服務。這個策略在建立品牌忠誠度時是有用的,
3. The price of a product is also influenced by the economic forces of supply and demand. For most products, the quantity demanded goes up as the price goes down, demand goes down as the price goes up.
產品的價格也受到經濟力量的供給和需求。對于大多數產品,需求數量上升,價格下降,需求下降的價格上升
4. When demand is low, companies can use cash discounts, quantity discounts, seasonal discounts, and trade discounts etc. to increase sales. This practice is common and effective to stimulate demand.
當需求低時,企業可以使用現金折扣,數量折扣,季節性折扣,和貿易折扣等增加銷售。這種做法是常見的、有效的刺激需求的。
5. In developing new products, I think market research is very important. By carrying out market research, a company can get such information as whether there exists a niche market for a new product.
在開發新產品時,我認為市場研究是非常重要的。通過實施市場研究,一個公司可以得到是否存在一個新產品的利基市場的信息。
6. If we sell our products at a lower price than our competitors, we can seize a large market share quickly. Then, large sales volume can help our company reduce production costs and achieve higher profits.
如果我們要比我們的競爭對手以更低的價格銷售我們的產品, 我們可以迅速抓住一個大的市場份額。然后,大銷售量可以幫助公司降低生產成本,實現更高的利潤。
7. We’ll use penetration pricing strategy. Apart from setting the price low, we must launch an advertising campaign to capture a large market share.
我們將用滲透定價策略。除了設置價格低,我們必須發起一場廣告宣傳活動捕獲一個大的市場份額。
OK ,that is the end of today’s program, I sincerely hope you find it useful. I’m coming back soon, see you tomorrow. Goodbye.
