親愛(ài)的朋友們，大家好！Welcome back to Keke English, BEC World, This is your friend, Charlie. In this section, I will introduce to your some useful sentences that will give you some insights and inspiration in the preparation for BEC test.

TODAY’S TOPIC
Product development and price setting

1. A firm cannot determine a product’s price without considering several factors that affect price. Managers must take into account the use of price and non-price competition, supply and demand, and consumer perceptions of price.
一個(gè)公司不能在不考慮影響價(jià)格的因素時(shí)決定一個(gè)產(chǎn)品的價(jià)格HO!#GwXu2qJe。管理者必須考慮使用價(jià)格和非價(jià)格競(jìng)爭(zhēng),供應(yīng)和需求,以及消費(fèi)者對(duì)價(jià)格的觀念CRnMyeguNci8+K58goP^。

2. Non-price competition involves competing based on factors other than price, such as quality or service. This strategy is useful in building brand loyalty.
非價(jià)格競(jìng)爭(zhēng)涉及基于其他因素競(jìng)爭(zhēng)比價(jià)格,如質(zhì)量或服務(wù)yrCbWDClRz。這個(gè)策略在建立品牌忠誠(chéng)度時(shí)是有用的,

3. The price of a product is also influenced by the economic forces of supply and demand. For most products, the quantity demanded goes up as the price goes down, demand goes down as the price goes up.
產(chǎn)品的價(jià)格也受到經(jīng)濟(jì)力量的供給和需求pXqY]H0FTsMM_QU0=。對(duì)于大多數(shù)產(chǎn)品,需求數(shù)量上升,價(jià)格下降,需求下降的價(jià)格上升

4. When demand is low, companies can use cash discounts, quantity discounts, seasonal discounts, and trade discounts etc. to increase sales. This practice is common and effective to stimulate demand.
當(dāng)需求低時(shí),企業(yè)可以使用現(xiàn)金折扣,數(shù)量折扣,季節(jié)性折扣,和貿(mào)易折扣等增加銷售-2XlE(;,qiQ~|。這種做法是常見(jiàn)的、有效的刺激需求的DmUv#%[CcD560Ye6497!。

5. In developing new products, I think market research is very important. By carrying out market research, a company can get such information as whether there exists a niche market for a new product.
在開(kāi)發(fā)新產(chǎn)品時(shí),我認(rèn)為市場(chǎng)研究是非常重要的KPrJ|JfXFbh!^。通過(guò)實(shí)施市場(chǎng)研究,一個(gè)公司可以得到是否存在一個(gè)新產(chǎn)品的利基市場(chǎng)的信息LPD4@|9*7&2b[aiR。

6. If we sell our products at a lower price than our competitors, we can seize a large market share quickly. Then, large sales volume can help our company reduce production costs and achieve higher profits.
如果我們要比我們的競(jìng)爭(zhēng)對(duì)手以更低的價(jià)格銷售我們的產(chǎn)品, 我們可以迅速抓住一個(gè)大的市場(chǎng)份額#n^skvH;[SeSE!j。然后,大銷售量可以幫助公司降低生產(chǎn)成本,實(shí)現(xiàn)更高的利潤(rùn)kn_hv~oi@A9。

7. We’ll use penetration pricing strategy. Apart from setting the price low, we must launch an advertising campaign to capture a large market share.
我們將用滲透定價(jià)策略S~wB4i#oNrlE.zdDhwOB。除了設(shè)置價(jià)格低,我們必須發(fā)起一場(chǎng)廣告宣傳活動(dòng)捕獲一個(gè)大的市場(chǎng)份額GT6n,n6yw,7cvIgNr。

OK ,that is the end of today’s program, I sincerely hope you find it useful. I’m coming back soon, see you tomorrow. Goodbye.