14. Besides generating income, the presence of other markets makes the site seem objective, gives companies opportunities to learn valuable information about the appeal of other companies, and may help expand user traffic for all companies concerned.

【分析】簡單句。and 連接三個并列的謂語成分，句子主干為 the presence of other markets makes the site...gives companies opportunities...and may help expand user traffic。Besides generating income 為句首狀語；to learn valuable information 為不定式短語作 opportunities 的后置定語。for all companies concerned 也作狀語。

【譯文】其他零售商的存在除了能產生收入外，還使該網站看上去比較客觀，使一些企業有機會了解到關于其他企業營銷訴求的有價值的信息，而且，可能會幫助所有相關企業增大用戶流量。

【點撥】1) generate“生成，產生；引起，導致；生殖，生育”。2) appeal 作名詞時意為“呼吁，懇求；感染力，吸引力；上訴，申訴”；作動詞時意為“懇求，呼吁；有吸引力；上訴”。

15. The seam dramatic technological changes that have provided marketers with more (and more diverse) communications choices have also increased the risk that passionate consumers will voice their opinions in quicker, more visible, and much more damaging ways.

【分析】復合句。句子主干為 The seam dramatic technological changes...have also increased the risk。that have provided marketers with more (and more diverse) communications choices 為 that 引導的定語從句，修飾主語 The seam dramatic technological changes；后一個 that 從句為修飾 risk 的同位語從句，從句的狀語成分含有三個并列的形容詞比較級成分。

【譯文】同樣是這些為營銷人員提供了更多（以及更多樣化）溝通選擇的重大技術革新，也增大了這樣的風險：一些充滿激情的消費者將會以更快捷、更明顯和更具破壞性的方式利用這些技術變革，來表達他們的意見。

【點撥】1) dramatic“戲劇的， 劇本的；戲劇性的，激動人心的；引人注目的，給人印象深刻的，令人吃驚的”。2) voice 在本句中用作動詞，是“表示，表達”的意思。