Hot pot: 火鍋

Chinese companies going global and finding global success: 中國企業出海，并在國際市場取得成功

The world’s largest hot pot chain: 全球最大的火鍋連鎖餐廳

Haidilao restaurants in many overseas locations are buzzing with business and energy: 海外許多地方的海迪撈都生意興隆、人氣十足

The company has taken a careful and studied approach to its global strategy: 公司在全球戰略中采取了謹慎的態度

It has combined its tried and true practices in China with the peculiarities of different local markets: 將其在中國久經考驗的成功打法結合不同海外市場的特點

Haidilao has successfully expanded its customer base from Chinese to non-Chinese: 海底撈也成功地將其客戶群從華人拓展到了非華人群體

Why do American customers love Haidilao?

美國消費者為何喜愛海底撈？

1. Exceptional Customer Service: 卓越的客戶服務

Haidilao brought its top-notch customer service from China to around the globe, which goes above and beyond what is typically expected in the restaurant industry：海底撈把自己一流的客戶服務從中國帶到全球，這樣的服務標準遠超餐飲業的一般預期：

From attentive staff to personalized services like apron and phone cover provision,free snacks and manicure services (not in the US though due to local regulations), Haidilao strives to wow their customers: 從服務周到的員工到個性化服務, 比如提供防止衣服弄臟的圍裙和手機套、免費小吃和修指甲服務（但在美國因為條例限制無法提供），總之海底撈不斷努力讓消費者贊不絕口

2. Interactive Dining Experience: 互動式就餐體驗

The hot pot dining style offered by Haidilao is interactive and social, allowing customers to cook their own food at the table, which is a novelty for many non-Chinese diners: 海底撈的就餐體驗充滿互動性和社交性，消費者可以在餐桌上自己烹飪食物，對于許多非華人消費者而言，這是很新奇的體驗

This highly communal and social yet customizable way of eating taps into customers’ desires when dining out: 這種既集體、社交，但又可個性化的就餐方式能滿足消費者外出就餐的愿望

It creates memorable moments and highly shareable content on social media: 這使就餐成為有記憶點的事件，而且非常適合在社交媒體上分享

3. High-Quality Ingredients：高品質食材

Haidilao emphasizes the use of fresh, high-quality ingredients, which is a significant draw for increasingly health-conscious consumers: 海底撈主打新鮮、高制品的食材，這對于越發注重健康的客戶來說很具有吸引力

The ability to customize the broth and select from a wide variety of ingredients allows customers to tailor their meals to their preferences, which adds to the appeal： 顧客可以根據自己的喜好個性化選擇湯底和各種配料，這也增加了就餐吸引力

4. Localized Tastes: 本土化口味

While maintaining its authentic Chinese hot pot experience, Haidilao also adapts to local American tastes and dietary preferences: 在保持正宗中式火鍋體驗的同時，海底撈也順應美國本土的口味和飲食偏好

This includes offering a variety of vegetarian, vegan, or gluten-free options, making it inclusive and appealing to a broad audience：這包括提供各種素食、無奶純素或無麩質食材選擇，能吸引更多受眾

5. Unique and Entertaining Features: 獨一無二的娛樂體驗

Haidilao incorporates unique features into its dining experience, such as the noodle dance, where servers stretch and perform with fresh noodles in front of the customers: 海底撈在用餐體驗中融入了獨有的特色，例如現場拉面舞，服務員在顧客面前拉面并融合舞蹈

These entertaining elements add a level of novelty and fun that enhances the overall dining experience, making it memorable and worth sharing on social media: 這些娛樂元素增添了新穎性和趣味性，提升了整體用餐體驗，令人難忘，也值得在社交媒體上分享：

Overall, Haidilao is able to deliver an awesome dining experience at an affordable price point, making it an attractive option to many diners overseas: 而且，海底撈提供的高品質就餐體驗價格也很公道，對于海外消費者而言是個很有吸引力的選擇

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