Buying in bulk at discounted prices: 量大、價低購買

Warehouse stores: 倉庫式門店

Annual membership fee: 會員年費

Sam’s Club is part of Walmart, named after its founder Sam Walton: 山姆店隸屬沃爾瑪集團，名字來自于沃爾瑪創(chuàng)始人Sam Walton

Sam’s Club and Walmart both started in 1983: 山姆店和Costco都是1983年開始的

In recent years, Costco’s presence and growth have outpaced Sam’s Club in the USA: 近年來，Costco的能見度和增長都超過了山姆店

Key factors of Sam's Club’s China success: 山姆店中國成功之要素

Walmart’s Global CEO Doug McMillon once said during a speech at Beijing’s Tsinghua University: “New concepts are constantly emerging, but fundamentally, retail is about three elements: price, products, and experience, which never change: 沃爾瑪全球首席執(zhí)行官Doug McMillon曾在北京清華大學發(fā)表演講時說："新概念層出不窮，但從根本上說，零售業(yè)有三個不變的要素：價格、產品和體驗

Precise customer targeting：精準用戶定位

Sam's Club has focused on serving the affluent urban middle class in China by offering a membership-based shopping experience. This approach filtered for customers who value quality with sufficient purchasing power: 山姆店通過提供會員制購物體驗，重點服務中國富裕的都市中產人群。這種方式篩選出了重視質量并有足夠購買力的顧客

Unique Product Strategy: 獨特的商品策略

Unlike traditional retailers, Sam's Club emphasizes offering unique, high-quality products, often sourced locally or developed specifically for the Chinese market. This product differentiation ensures that customers see value in their membership and are willing to shop at Sam's Club over other retailers: 與傳統(tǒng)零售商不同，山姆店強調提供獨特的高品質產品，這些產品通常來自當地或專為中國市場開發(fā)。產品差異化確保顧客能體會到會員資格的價值，并更愿意在山姆店購物

Another core principle of Sam’s product strategy is to offer the best quality within the same price range or the lowest price for the same quality: 山姆店商品策略的另一核心原則是在同價位中提供最高品質的商品，或者在同質量的商品中提供最優(yōu)惠的價格

Ecommerce Integration: 電商整合

Sam's Club has successfully integrated ecommerce into its business model. By partnering with JD.com, Sam's Club expanded its digital reach without the need to compete directly in the complex Chinese ecommerce market: 山姆店成功地將電商業(yè)務融入其商業(yè)模式。通過與京東合作，山姆店擴大了其數字化覆蓋范圍，而無需直接參與復雜的中國電子商務市場競爭

Operational Efficiency: 運營效率

The company streamlined its operations by reducing the number of SKUs (stock-keeping units), allowing for better inventory management and price negotiations: 公司通過減少 SKU（庫存單位）的數量來簡化運營，從而優(yōu)化了庫存管理和價格談判時的籌碼

Brand Trust and Loyalty: 品牌信任度和忠誠度

Over the years, Sam's Club has built a reputation for offering consistent quality and value, which has led to high customer satisfaction and loyalty: 多年來，山姆會員店以提供始終如一的質量和價值而建立了良好的聲譽，從而贏得了很高的顧客滿意度和忠誠度

Customer friendly exchange and return policies: 對消費者友好的退換貨政策

This brand trust is a critical factor in its continued success in a highly competitive market: 這養(yǎng)的品牌信任是其在競爭激烈的市場中不斷取得成功的關鍵因素

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