翻譯內容:
iPhone squeezes phone carriers' margins
NEW YORK (Reuters) - Profits at the three largest U.S. phone carriers are being squeezed by steep discounts on advanced cell phones, triggered by AT&T Inc's hefty subsidy for the iPhone.
AT&T, Verizon Communications Inc and Sprint Nextel Corp are expected to show a drop in wireless profit margins when they report third-quarter results in coming weeks, also feeling the pinch from consumers holding off on buying add-on services like data to lower their phone bills in the weak economy.
Wireless carriers have always shouldered part of a phone's cost to persuade customers to sign longer-term contracts, but U.S. market leader AT&T lowered the bar when it helped Apple Inc launch the latest iPhone for only $200 on July 11.
This forced Verizon Wireless, AT&T's biggest rival, and Sprint, the No. 3 U.S. mobile service, to follow suit with higher subsidies on their advanced phones, analysts said. While that helps boost service revenue in the longer term, it hurts near-term profits.
"The derivative effect is lower profitability in wireless for all the carriers," said UBS analyst John Hodulik, adding that the iPhone is selling faster than he expected, which is actually bad for AT&T's profitability in the short term.
tips:
AT&T Inc 美國電報電話公司
Verizon Communications Inc 弗萊森電訊公司
Sprint Nextel Corp.斯普林特- 奈克斯泰公司 (美國第三大無線電話公司)
UBS 瑞士聯(lián)合銀行
profit margin 利潤率
參考譯文:
因AT&T Inc公司對iPhone的投入了大量津貼,路透社在美國三大電話運營公司的
利益沖擊下被擠壓,不得不對高級電話打了折扣。
當匯報下面的第三季度的結果,AT&T, Verizon Communications Inc and Sprint
Nextel Corp這三大公司都料到利潤率方面的下滑并感受到來自于每個持卡消費者都期望在低迷的經濟下能夠降低他們的消費單的壓力。
無線電運營公司已經負擔了部分電話考(試大消費,這迫使顧主簽約了長期的合同。但是美國市場的領頭AT&T降低了門檻。幫助蘋果公司在7月11號投入最近的iPhone,只收200美元。
形式迫使Verizon Wireless, AT&T最大的對手、 Sprint, the No. 3 U.S. mobile service對高級電話做出適當的津貼投放。分析師說道。當這種形式在長期上幫助推動收入時,它影響了近期利益。
對所有運營公司而言這種波及出的影響降低了了無線電話的收益率。UBS分析師約翰分析道,并補充說iPhone出售的速度超過了他的預期,這一情況實際上對AT&T的收益率的壞影響是短期的。
vt. 推進,提高,增加
n. 推進,增加