價錢Price

一位供貨商支持他的中盤商對市面上價格的波動抱著‘以不變應萬變’的態度；但這樣的價格策略真的最好嗎？有沒有隱憂呢？

英文正文
A: You know, I think it's smart to stay with the same low price. Your customers will be pleased.

B: We think that the basis price should stay low. It's wrong to raise prices just because market demand is going up fast.

A: Right. With such competitive prices, your regular customers will buy only from you, and I'm sure you'll get a lot of new customers.

B: I'm just afraid we might start a price war. The bigger companies might lower their prices to try to take our customers away, and close us down.

A: If later they try to compete with you by lowering their prices, I think the consumers would know they had loaded prices before, and would feel cheated.

B: Well, I don't think the consumers would know unless someone tells them.

句型總結
●　我擔心…
1. I'm just afraid that...
2. My fear is that...
3. My only hesitation is that...

"afraid"，‘害怕、不安’。在此型中引申為‘我恐怕...’，而"that"后面所引述的事情通常有否定意味。這也是經常表示‘不能完全同意’的實用句型，尤其在商業談判中很少有人會直接說"No"，而用此開頭語表達心中疑慮。

短語解說
basis price 基本價
"basis",‘基礎’。"basis price"是指未含其它附帶或額外服務的價格。

competitive price 競爭的價格
"competitive", 原是‘競爭性的’，在此暗示‘有競爭潛力的’。一個能夠在市場上與其它同類產品較勁的產品，其價格通常是屬于較低或中等。

price war 價格戰
當各廠商銷售商為促銷產品，不計后果，競相削價，而使得市價大亂，此乃為價格戰。消費者在這場戰爭中通常扮演贏家，但如不懂看緊荷包，可能也會遭受損失。"war",‘戰爭’。

loaded price 附加費用價格
"loaded"，‘有負荷的’。這個名詞是指過度超出產品成本的價格。通常是因為提供某種額外的服務（如特別包裝、急件等），或者受銷售策略影響，而把產品售價提高得極不合理。