And being a small market, geographically speaking, businessmen tend to know each other, so once you do a good job for one customer, then the news travels last round the UAE and you'll soon be getting orders from other agencies or whatever, because they've heard about you. But be warned - it also works the other way! Another point to bear in mind that's true of nearly all markets, but, believe me, it is particularly true of the UAE: don't imagine mailshots or emails are going to produce good results.
作為一個小市場,從地理位置上講,商人們傾向于互相了解,所以一旦你讓一個客戶滿意,然后消息就會傳遍阿聯(lián)酋,你很快就會收到其他機(jī)構(gòu)的訂單,因為他們聽說過你。但是請注意-負(fù)面消息的傳播也是同樣的道理!另一點需要牢記的是,幾乎所有市場都是如此,但相信我,阿聯(lián)酋尤其如此。不要指望郵寄廣告和電子郵件會帶來什么好的效果。
Local businesspeople don't just prefer a personal visit, they insist on it; it's the only approach possible. Now, how to get started: so what are the various ways of selling goods and sendees in the UAE? What I would recommend, to make your first contacts, is attending a trade fair - one of the many held in Dubai. Having made your contacts, there are various options open to you. The most popular way to start is with direct sales to local contractors.
當(dāng)?shù)厣倘瞬粌H是更喜歡親身拜訪,他們還堅持這樣做;這是唯一可行的方法。現(xiàn)在看看,如何開始:在阿聯(lián)酋,有什么不同的銷售商品和服務(wù)的方法呢?我建議,建立第一次聯(lián)系的方式是參加一次貿(mào)易展覽會-在迪拜舉行的眾多博覽會之一。建立聯(lián)系后你就會有很多的選擇。最受歡迎的方式是從直接銷售給當(dāng)?shù)爻邪涕_始。
This method is fine for one-off deals or where you just want to try things out. On the other hand, if you're thinking of supplying goods or services to a government body then you've got to have a local agent. Lastly, there's the branch office option or the possibility of going into a joint venture with a local partner. It is always an expensive option, and rhe UAE is no exception in this. In general, I would advise exporters to gain at least five years' experience in the case of the UAE before opening a branch office there, although of course there could be exceptions to this. Now as far as import documentation is concerned...
這種方法適用于一次性交易,或者你只想嘗試一下交易。另一方面,如果你想向政府機(jī)構(gòu)提供商品或服務(wù),那么你必須有一個當(dāng)?shù)氐拇砩獭W詈螅憧梢赃x擇在當(dāng)?shù)亟⒎止荆蛘吆彤?dāng)?shù)氐暮献骰锇槌闪⒑腺Y企業(yè)。這總是一個昂貴的選擇,阿聯(lián)酋也不例外。總之,我建議出口商在阿聯(lián)酋開設(shè)分公司前至少要獲得5年的經(jīng)驗,當(dāng)然這種情況也有例外。現(xiàn)在就進(jìn)口文件而言...