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Man: Welcome ladies and gentlemen to the fourth in our series of brief country profiles for companies who are thinking of extending their trading activities into new areas. Our chosen country this afternoon is the United Arab Emirates or UAE. Now, in geographical terms it is relatively small but what makes it very significant in commercial terms is its high purchasing power. The two most important cities, from a commercial point of view at least, are Dubai City and Abu Dhabi City, particularly the former.
男子：歡迎女士們、先生們來到我們的國別簡介系列的第四期，本課程是為正在考慮將貿易活動擴展到新的領域的公司設立的。今天下午我們講述的國家是阿聯酋。在地理方面，阿聯酋是個相對較小的國家，但是在商業方面阿聯酋很重要，原因就是這個國家的高購買力。至少從商業角度來看，最重要的兩個城市是迪拜和阿布扎比，尤其是迪拜。
It is important to remember that the UAE has always been a distribution centre through which goods pass to neighbouring countries. Another point is that in recent years rhe UAE government has made the legal framework much more user-friendly by simplifying commercial law. What are they like as people to trade with? What are they looking for from you, the potential exporter? Firstly, UAE customers are very knowledgeable about the latest trends. They're not interested in last year's fashions or products.
記住這一點很重要，阿聯酋一直是一個配送中心，貨物通過這里運往鄰國。另一點就是，近年來，阿聯酋政府通過簡化商法，使法律框架更加人性化。和他們做生意的人是什么樣的?他們想從你這個潛在的出口商那里得到什么? 首先，阿聯酋的客戶非常了解最新的趨勢。他們對上一年的時尚或產品不感興趣。
They are only interested in the most up-to-date, high-quality products at a keen price. Like everyone else they don’t like unreliability, whether in terms of getting the goods there when you promised them or the performance of the product itself. Above all, however, they insist on your meeting their high expectations regarding after-sales service.
他們只對最新、高質量、價格優惠的產品感興趣。和其他所有人一樣，他們不喜歡不可靠，無論是在你承諾的貨物到達目的地的時間，還是在產品本身的性能方面。然而，最重要的是，他們堅持要求你們在售后服務方面滿足他們的高期待。
