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At dinner they talked about the importance of infusing an entrepreneurial and nimble culture into a company.
晚餐時，他們談到了在企業(yè)中注入創(chuàng)業(yè)精神和敏捷文化的重要性。
Sony failed to do that, Murdoch said. Jobs agreed.
默多克認為索尼公司未能做到這一點，喬布斯表示贊同。
"I used to believe that a really big company couldn't have a clear corporate culture," Jobs said.
“我曾認為，一家真正的大企業(yè)不可能具有鮮明的企業(yè)文化，”喬布斯說。
"But I now believe it can be done. Murdoch's done it. I think I've done it at Apple."
“但是，現在我相信這是可能的。默多克就做到了，我覺得我在蘋果公司也做到了。”
Most of the dinner conversation was about education.
晚餐上大部分談話都圍著著教育展開。
Murdoch had just hired Joel Klein, the former chancellor of the New York City Department of Education, to start a digital curriculum division.
默多克剛剛聘請了喬爾·克萊因負責啟動數字課程部門；克萊因曾擔任紐約市教育局局長。
Murdoch recalled that Jobs was somewhat dismissive of the idea that technology could transform education.
默多克回憶說，對于技術能夠改變教育的觀點，喬布斯有些不屑一顧。
But Jobs agreed with Murdoch that the paper textbook business would be blown away by digital learning materials.
但是喬布斯和默多克都認為，紙質教科書業(yè)務將會被數字學習材料淘汰。
In fact Jobs had his sights set on textbooks as the next business he wanted to transform.
事實上，教科書領域是喬布斯的下一個變革目標。
He believed it was an $8 billion a year industry ripe for digital destruction.
他認為，現在是時候讓數字技術摧毀這個每年80億美元的產業(yè)了。
He was also struck by the fact that many schools, for security reasons, don't have lockers, so kids have to lug a heavy backpack around.
許多學校出于安全考慮，沒有儲物柜,以至于孩子們得背著沉重的書包上下學，這也令喬布斯感到震驚。
"The iPad would solve that," he said.
“iPad會解決這個問題。”他說。
His idea was to hire great textbook writers to create digital versions, and make them a feature of the iPad.
喬布斯想要聘請優(yōu)秀的教科書編寫者來制作電子版教科書，并讓其成為iPad的一個特色。
In addition, he held meetings with the major publishers, such as Pearson Education, about partnering with Apple.
此外，他還與主要教材出版商會面，如培生教育出版集團商議合作。
"The process by which states certify textbooks is corrupt," he said.
“國家認證教材的過程很腐敗，”喬布斯說。
"But if we can make the textbooks free, and they come with the iPad, then they don't have to be certified.
“但是如果我們讓教材免費，在iPad上提供教材，那么就無須認證這個環(huán)節(jié)。
The crappy economy at the state level will last for a decade, and we can give them an opportunity to circumvent that whole process and save money."
美國糟糕的經濟形勢還會持續(xù)十年，我們這樣做可以幫政府規(guī)避認證流程，把這部分錢省下來。”
