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When Jobs called Bewkes about making a deal for Time Inc. magazines on the iPad,
喬布斯致電比克斯，提出就時代集團旗下雜志載入iPad做一筆交易；
he started off by warning that the print business "sucks," that "nobody really wants your magazines,"
他一開始就警告說平媒業“糟透了”，“沒有人真的想買你們的雜志”，
and that Apple was offering a great opportunity to sell digital subscriptions, but "your guys don't get it."
蘋果公司為他們提供一個銷售電子版的絕好機會，但“你們這些家伙居然不接受”。
Bewkes didn't agree with any of those premises.
比克斯完全不同意喬布斯的這些說辭。
He said he was happy for Apple to sell digital subscriptions for Time Inc. Apple's 30% take was not the problem.
他表示，自己很愿意通過蘋果公司銷售時代集團的數字訂閱產品，蘋果公司30%的抽成也不成問題。
"I'm telling you right now, if you sell a sub for us, you can have 30%," Bewkes told him.
“我現在就告訴你，你幫我們賣掉一份，就可以拿走30%。”比克斯告訴喬布斯。
"Well, that's more progress than I've made with anybody," Jobs replied.
喬布斯回答說：“好啊，這已經比其他人進步多了。”
"I have only one question," Bewkes continued.
“我只有一個問題，”比克斯繼續說道，
zzzzzz"If you sell a subscription to my magazine, and I give you the 30%, who has the subscription -- you or me?"
“如果你賣掉了我的雜志訂閱，我給你30%的抽成，那么訂閱用戶算誰的--你還是我？”
"I can't give away all the subscriber info because of Apple's privacy policy," Jobs replied.
“鑒于蘋果公司的隱私政策，我不能給你所有的訂閱者信息。”喬布斯回答說。
"Well, then, we have to figure something else out,
“好吧，那么我們得把其他事搞明白，
because I don't want my whole subscription base to become subscribers of yours, for you to then aggregate at the Apple store," said Bewkes.
因為我不想自己的整個訂閱群到你手上，成為蘋果商店的訂閱用戶。”比克斯說道。
"And the next thing you'll do, once you have a monopoly,
“今后你一旦取得了壟斷，就會來找我，
is come back and tell me that my magazine shouldn't be $4 a copy but instead should be $1.
告訴我雜志不應該每本定價4美元，而應該是1美元。
If someone subscribes to our magazine, we need to know who it is, we need to be able to create online communities of those people,
如果有人訂閱了我們的雜志，我們需要知道訂閱者是誰，我們需要能夠建立訂閱者網上社區，
and we need the right to pitch them directly about renewing."
我們需要有直接向他們發送續訂信息的權力。”
