評論
打印
He suggested to Duncan Milner, the creative director,
他建議創(chuàng)意總監(jiān)鄧肯·米爾納說，
that they all stand firmly at the far left end, to see if they could get Jobs to gravitate there.
大家都要堅定地站在最左邊，看能否把喬布斯引到這款設(shè)計上來。
When he walked in, he went immediately to the right, looking at the stark product pictures.
喬布斯一走進來，就馬上走到了最右邊，看了著干巴巴的產(chǎn)品圖片。
"This looks great," he said. "Let's talk about these."
他說道："這個看起來不錯，我們來討論一下。"
Vincent, Milner, and Clow did not budge from the other end.
文森特、米爾納和克勞都沒有挪動腳步。
Finally, Jobs looked up, glanced at the iconic treatments, and said, "Oh, I guess you like this stuff."
最后，喬布斯抬起頭來，看了看那張符號化的圖片，說："哦，我猜你們喜歡這一張。"
He shook his head. "It doesn't show the product. It doesn't say what it is."
他搖了搖頭："但它沒有展示出產(chǎn)品，人們都不知道這是什么東西。"
Vincent proposed that they use the iconic images but add the tagline, "1,000 songs in your pocket."
文森特提出他們想使用這張圖片，但是會再加上一句廣告詞："把1000首歌裝進口袋。"
That would say it all. Jobs glanced back toward the right end of the table, then finally agreed.
這樣就不言自明了。喬布斯又往桌子的最右邊看了一眼，最終同意了他們的想法。
Not surprisingly he was soon claiming that it was his idea to push for the more iconic ads.
不出所料，他很快就聲稱這是他的創(chuàng)意--要推出更多符號化的廣告。
"There were some skeptics around who asked, 'How's this going to actually sell an iPod?'" Jobs recalled.
喬布斯回憶道："我聽到一些懷疑的聲音：‘這樣的廣告怎么能真正賣出一臺iPod呢？’
"That's when it came in handy to be the CEO, so I could push the idea through."
這就到了CEO要發(fā)揮作用的時候了，我要促成這個創(chuàng)意。"
