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Lee Clow's advertising team at TBWA\Chiat\Day wanted to celebrate the iconic nature of the iPod and its whiteness
李·克勞所在的TBWA\Chiat\Day廣告公司的團隊希望凸顯iPod的獨特內涵和白色外殼，
rather than create more traditional product-introduction ads that showed off the device's features.
而不是做一個傳統的介紹產品功能的廣告。
James Vincent, a lanky young Brit who had played in a band and worked as a DJ, had recently joined the agency,
詹姆斯·文森特是一個又高又痩的年輕英國人，他曾在一個樂隊里擔任樂手，還做過DJ。他是最近剛加入公司的。
and he was a natural to help focus Apple's advertising on hip millennial-generation music lovers rather than rebel baby boomers.
出于職業習慣，他在設計蘋果廣告時，自然而然地將新千年一代的音樂發燒友作為受眾，而不是叛逆的"嬰兒潮一代"主題。
With the help of the art director Susan Alinsangan, they created a series of billboards and posters for the iPod,
在藝術總監蘇珊·艾琳珊甘的協助下，他們創作出一系列iPod的廣告牌和海報，
and they spread the options on Jobs's conference room table for his inspection.
然后把它們攤在喬布斯的會議室桌上供他審閱。
At the far right end they placed the most traditional options,
他們把最保守的提案放在了桌子的最右邊，
which featured straightforward photos of the iPod on a white background.
白色背景中一張iPod的特寫照片；
At the far left end they placed the most graphic and iconic treatments,
而最左邊的是最有圖像感和符號感的設計，
which showed just a silhouette of someone dancing while listening to an iPod, its white earphone wires waving with the music.
一個人邊聽iPod邊跳舞的剪影，白色的耳機線也隨之舞動。
"It understood your emotional and intensely personal relationship with the music," Vincent said.
文森特說："這幅圖表達了人與音樂之間緊密的情感聯系。"
