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Jobs realized that there was yet another advantage to the fact that Apple had an integrated system of computer, software, and device.
喬布斯意識到iPod還有一個優勢，那就是蘋果品牌是一個可以把計算機、軟件和設備整合起來的系統。
It meant that sales of the iPod would drive sales of the iMac.
這就意味著iPod也能促進iMac的銷售。
That, in turn, meant that he could take money that Apple was spending on iMac advertising and shift it to spending on iPod ads
反過來說，也就意味著蘋果公司可以把原本要為iMac廣告花費的7500萬美元投入到iPod廣告上，
getting a double bang for the buck. A triple bang, actually,
還能獲得雙倍的成效。其實是3倍，
because the ads would lend luster and youthfulness to the whole Apple brand.
因為這些廣告能給整個蘋果品牌注入新的光彩和活力。
He recalled: I had this crazy idea that we could sell just as many Macs by advertising the iPod.
他回憶說：我當時有了這個瘋狂的想法--通過宣傳iPod來銷售更多的蘋果機。
In addition, the iPod would position Apple as evoking innovation and youth.
另外，iPod也能把蘋果定位成一個創新和年輕的品牌。
So I moved $75 million of advertising money to the iPod, even though the category didn't justify one hundredth of that.
所以我把7500萬美元轉移到iPod的廣告費用上，雖然從產品類別上來說連對其投入其中的1%都嫌多。
That meant that we completely dominated the market for music players.
但這意味著我們完全占領了音樂播放器的市場。
We outspent everybody by a factor of about a hundred.
我們的投入是其他公司的數百倍。
