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The television ads showed the iconic silhouettes dancing to songs picked by Jobs, Clow, and Vincent.
電視廣告決定使用喬布斯、克勞和文森特商定的舞者的剪影，配合著背景音樂。
"Finding the music became our main fun at our weekly marketing meetings," said Clow.
克勞說："選擇音樂成為了我們每周營銷會議的主要樂趣。
"We'd play some edgy cut, Steve would say, 'I hate that,' and James would have to talk him into it."
我們會播放一些很前衛(wèi)的音樂，史蒂夫會說‘我討厭這個(gè)’，然后詹姆斯就會去說服他。"
The ads helped popularize many new bands, most notably the Black Eyed Peas;
蘋果廣告讓很多新樂隊(duì)流行起來，最著名的例子就是"黑眼豆豆"，
the ad with "Hey Mama" is the classic of the silhouettes genre.
那首《嗨，媽媽》就是這一系列廣告的經(jīng)典。
When a new ad was about to go into production,
當(dāng)一則新廣告進(jìn)入制作環(huán)節(jié)時(shí)，
Jobs would often have second thoughts, call up Vincent, and insist that he cancel it.
喬布斯經(jīng)常會動搖，他會打電話給文森特，堅(jiān)持說要取消這個(gè)廣告。
"It sounds a bit poppy" or "It sounds a bit trivial," he would say. "Let's call it off."
他會說，"這聽起來有些浮夸或者"這有點(diǎn)兒普通"，"我們?nèi)∠?quot;。
James would get flustered and try to talk him around. "Hold on, it's going to be great," he would argue.
詹姆斯會一陣慌亂，但仍努力勸說喬布斯："要堅(jiān)定，這會是一個(gè)很棒的廣告。"
Invariably Jobs would relent, the ad would be made, and he would love it.
喬布斯每次都會妥協(xié)，然后廣告繼續(xù)制作，最后他還是會喜歡它。
