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Jobs unveiled the iPod on October 23, 2001, at one of his signature product launch events.
2001年10月23日，喬布斯以他那標志性的產品發布會隆重推出了iPod。
"Hint: It's not a Mac," the invitation teased.
邀請函上開玩笑般地寫著："提示：這不是一臺Mac。"
When it came time to reveal the product, after he described its technical capabilities,
在描述了產品的技術參數之后，到了掲幕產品的時刻。
Jobs did not do his usual trick of walking over to a table and pulling off a velvet cloth.
這一次，喬布斯沒有像往常那樣走到一張桌子前掲開遮布，
Instead he said, "I happen to have one right here in my pocket."
而是說："我口袋里剛好有一個。"
He reached into his jeans and pulled out the gleaming white device.
他把手伸進牛仔褲口袋，拿出了一個炫目的白色機器。
"This amazing little device holds a thousand songs, and it goes right in my pocket."
"這絕妙的小機器里面裝著1000首歌曲，而且剛好能放進我的口袋。"
He slipped it back in and ambled offstage to applause.
說完他把iPod又放回口袋，觀眾爆發出熱烈掌聲。
Initially there was some skepticism among tech geeks, especially about the $399 price.
最初，在技術極客中有一些對于iPod的質疑，尤其是關于399美元這個價格。
In the blogosphere, the joke was that iPod stood for "idiots price our devices."
在博客圈里流傳著一個笑話，說iPod的全稱是"白癡給我們的產品定的價"。
However, consumers soon made it a hit.
不過，消費者中還是掀起了iPod熱潮。
More than that, the iPod became the essence of everything Apple was destined to be:
不僅如此，iPod也代表了蘋果品牌的核心價值：
poetry connected to engineering, arts and creativity intersecting with technology, design that's bold and simple.
詩意與工程緊密相連，藝術、創意和科技完美結合，設計風格既醒目又簡潔。
It had an ease of use that came from being an integrated end-to-end system,
簡便的操作得益于整合的端到端一體化的系統，
from computer to FireWire to device to software to content management.
從計算機到火線、設備、軟件，再到內容管理。
When you took an iPod out of the box, it was so beautiful that it seemed to glow,
當你從盒子里拿出一臺iPod，它美麗得耀眼，
and it made all other music players look as if they had been designed and manufactured in Uzbekistan.
讓所有其他音樂播放器都黯然失色，看起來就像是在烏茲別克斯坦設計和制造的一樣。
