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The most Zen of all simplicities was Jobs's decree, which astonished his colleagues,
所有的“簡潔”中最為玄妙的是喬布斯讓同事們大吃一驚的一個決定：
that the iPod would not have an on-off switch.
iPod上不能有開關(guān)鍵。
It became true of most Apple devices. There was no need for one.
這在之后的大部分蘋果產(chǎn)品中都實現(xiàn)了。開關(guān)鍵是沒有必要的。
Apple's devices would go dormant if they were not being used, and they would wake up when you touched any key.
如果一段時間不操作，它會自動進入休眠狀態(tài)；當你觸摸任意按鍵時，它又會自動“醒來”。
But there was no need for a switch that would go "Click -- you're off. Good-bye."
但是沒有必要專門設(shè)定這樣一個流程：按下去--等待關(guān)機。再見。
Suddenly everything had fallen into place: a drive that would hold a thousand songs;
突然之間，一切都準備就緒了：一張可以承載1000首歌曲的芯片；
an interface and scroll wheel that would let you navigate a thousand songs;
一個可以操控1000首歌曲的界面和滾動式轉(zhuǎn)盤；
a FireWire connection that could sync a thousand songs in under ten minutes;
能夠在10分鐘之內(nèi)下載1000首歌的火線連接；
and a battery that would last through a thousand songs.
還有一塊能持續(xù)播放1000首歌的電池。
"We suddenly were looking at one another and saying, 'This is going to be so cool,'" Jobs recalled.
喬布斯回憶說：“我們突然間彼此相視，說：‘這個東西一定會很酷。’
"We knew how cool it was, because we knew how badly we each wanted one personally.
我們知道它到底有多酷，是因為我們都知道自己多想要擁有一部。
And the concept became so beautifully simple: a thousand songs in your pocket."
而且產(chǎn)品的概念也變得簡潔誘人--把1000首歌曲裝進你的口袋。”
One of the copywriters suggested they call it a "Pod."
有一個廣告撰稿人建議把它命名為“Pod”，
Jobs was the one who, borrowing from the iMac and iTunes names, modified that to iPod.
而喬布斯沿襲了iMac和iTunes的命名方式，把它改為iPod。
