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One key insight Jobs had was that as many functions as possible should be performed using iTunes on your computer rather than on the iPod.
喬布斯還有一個重要的觀點，那就是應該把盡可能多的功能集合在iTunes軟件里，用計算機操作，而不要讓iPod有太多功能。
As he later recalled: In order to make the iPod really easy to use
他后來回憶說：為了讓iPod真正易于操作
and this took a lot of arguing on my part -- we needed to limit what the device itself would do.
關于這一點，我內心經過了很多掙扎，我們需要限制它的功能。
Instead we put that functionality in iTunes on the computer.
相反，我們把這些功能放在了計算機里的iTunes上。
For example, we made it so you couldn't make playlists using the device.
比如，你不能在iPod上制作音樂清單。
You made playlists on iTunes, and then you synced with the device. That was controversial.
但你可以用iTunes來制作，然后再用iPod進行同步。這個問題有一些命議性。
But what made the Rio and other devices so brain-dead was that they were complicated.
但是Rio和其他播放器不成功的原因就在于它們太復雜了。
They had to do things like make playlists, because they weren't integrated with the jukebox software on your computer.
它們必須要有制作音樂清單的功能，因為它們不能和計算機上的音樂播放軟件整合在一起。
So by owning the iTunes software and the iPod device,
所以，同時擁有iTunes軟件和iPod，
that allowed us to make the computer and the device work together,
我們就能夠讓計算機和設備一起工作，
and it allowed us to put the complexity in the right place.
同時，我們也能把復雜度控制得恰到好處。
