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That was the fundamental principle Jobs and Ive shared.
這就是喬布斯和艾弗所一致認同的基本原則。
Design was not just about what a product looked like on the surface.
設計不僅是關于產品的外觀。
It had to reflect the product's essence.
而且必須要反映出產品的精髓。
"In most people's vocabularies, design means veneer," Jobs told Fortune shortly after retaking the reins at Apple.
“在大多數人看來，設計就和鑲嵌工藝差不多，”喬布斯在重新接管蘋果后對《財富》雜志說，
"But to me, nothing could be further from the meaning of design.
“但是對于我而言，‘設計’一詞絕無任何引申含義。
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers."
設計是一個人工作品的核心靈魂，并最終由外殼表達出來。”
As a result, the process of designing a product at Apple was integrally related to how it would be engineered and manufactured.
這樣一來，蘋果公司的產品設計過程就和工程及制造結合到了一起。
Ive described one of Apple's Power Macs.
艾弗這樣描述蘋果Power Mac系列：
"We wanted to get rid of anything other than what was absolutely essential," he said.
“只要不是絕對必需的部件，我們都會想辦法去掉，”他說，
"To do so required total collaboration between the designers, the product developers, the engineers, and the manufacturing team.
“為達成這一目標，就需要設計師、產品開發人員、工程師以及制作團隊的通力合作。
We kept going back to the beginning, again and again.
我們一次次地返回到最初，不斷問自己：
Do we need that part? Can we get it to perform the function of the other four parts?"
我們需要那個部分嗎？我們能用它實現其他4部分的功能嗎？”
