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In Ive, Jobs met his soul mate in the quest for true rather than surface simplicity.
在艾弗這里，喬布斯終于找到了“靈魂伴侶”。他要的是真正意義上的簡潔，而不是表面功夫。
Sitting in his design studio, Ive described his philosophy:
有一次，艾弗坐在他的設計工作室里，表達了他對簡潔的看法：
Why do we assume that simple is good?
為什么我們認為簡單就是好？
Because with physical products, we have to feel we can dominate them.
因為對于一個有形的產品來說，我們喜歡那種控制它們的感覺。
As you bring order to complexity, you find a way to make the product defer to you.
如果在復雜中有規律可循，你也可以讓產品聽從于你。
Simplicity isn't just a visual style. It's not just minimalism or the absence of clutter.
簡潔并不僅僅是視覺上的，也不僅僅是把雜亂無章的東西變少或抹掉，
It involves digging through the depth of the complexity.
而是要挖掘復雜性的深度。
To be truly simple, you have to go really deep.
要想獲得簡潔，你就必須要挖得足夠深。
For example, to have no screws on something, you can end up having a product that is so convoluted and so complex.
打個比方，如果你是為了在產品上不裝螺絲釘，那你最后可能會造出一個極其煩瑣復雜的東西。
The better way is to go deeper with the simplicity, to understand everything about it and how it's manufactured.
更好的方式，是更深刻地理解“簡潔”，理解它的每一個部分，以及它是如何制造的。
You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.
你必須深刻地把握產品的精髓，從而判斷出哪些不重要的部件是可以拿掉的。
