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The connection between the design of a product, its essence, and its manufacturing
產(chǎn)品設計、產(chǎn)品本質(zhì)和產(chǎn)品制造這三者之間的聯(lián)系，
was illustrated for Jobs and Ive when they were traveling in France and went into a kitchen supply store.
是在喬布斯和艾弗在法國的一家廚具店閑逛時被悟出來的。
Ive picked up a knife he admired, but then put it down in disappointment. Jobs did the same.
艾弗看中了一把刀，把它拿起來，但很快就失望地放下了。喬布斯也是同樣。
"We both noticed a tiny bit of glue between the handle and the blade," Ive recalled.
“我們都發(fā)現(xiàn)了刀把和刀片之間有一絲膠粘的痕跡。”艾弗回憶道。
They talked about how the knife's good design had been ruined by the way it was manufactured.
他們后來討論了好的設計是怎么被制造給毀了的。
"We don't like to think of our knives as being glued together," Ive said.
“我們都不愿去想，自家的刀是被粘接起來的，”艾弗說，
"Steve and I care about things like that,
“史蒂夫和我都很看重這種問題，
which ruin the purity and detract from the essence of something like a utensil,
這種設計會破壞作為一件廚具應有的純粹和本質(zhì)，
and we think alike about how products should be made to look pure and seamless."
我們的想法很一致，就是如何讓我們的產(chǎn)品看起來純粹且渾然天成?！?/div>
At most other companies, engineering tends to drive design.
對于大多數(shù)公司來說，設計是被工程技術(shù)引領的。
The engineers set forth their specifications and requirements,
工程師們制定產(chǎn)品的規(guī)格和要求，
and the designers then come up with cases and shells that will accommodate them.
然后設計師們再據(jù)此設計模型和外殼。
For Jobs, the process tended to work the other way.
但對于喬布斯來說，這個過程截然不同。
In the early days of Apple, Jobs had approved the design of the case of the original Macintosh,
在蘋果公司創(chuàng)立之初，喬布斯首先確定了Mac電腦的外殼之后，
and the engineers had to make their boards and components fit.
工程師們才依此制造合適的主板和元件。
