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Like most designers, Ive enjoyed analyzing the philosophy and the step-by-step thinking that went into a particular design.
和大多數設計師一樣，艾弗喜歡分析某個特定設計背后的理念以及如何一步步地構思出這個設計。
For Jobs, the process was more intuitive.
對于喬布斯來說，他的判斷更注重直覺。
He would point to models and sketches he liked and dump on the ones he didn't.
他會明確指出自己喜歡的模型和草圖，放棄那些不喜歡的。
Ive would then take the cues and develop the concepts Jobs blessed.
而艾弗接下來會按照喬布斯的思路和喜好，進一步完善設計理念。
Ive was a fan of the German industrial designer Dieter Rams, who worked for the electronics firm Braun.
艾弗的偶像是為博朗電器公司工作的德國工業設計大師迪特爾·拉姆斯。
Rams preached the gospel of "Less but better," Weniger aber besser,
拉姆斯崇尚的設計理念是“少而優”。
and likewise Jobs and Ive wrestled with each new design to see how much they could simplify it.
同樣，喬布斯和艾弗也在為如何能讓每一個新設計變得簡潔而絞盡腦汁。
Ever since Apple's first brochure proclaimed "Simplicity is the ultimate sophistication,"
自從在第一本蘋果手冊里宣稱“至繁歸于至簡”以來，
Jobs had aimed for the simplicity that comes from conquering complexities, not ignoring them.
喬布斯就以追求簡潔為目標。追求簡潔不是要忽視復雜性，而是要化繁為簡。
"It takes a lot of hard work," he said, "to make something simple,
他說，“這需要付出很多努力，要把一件東西變得簡單，
to truly understand the underlying challenges and come up with elegant solutions."
還要真正地認識到潛在的挑戰，并找出漂亮的解決方案。”
