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Most were Jobs's personal heroes.
這些人大多是喬布斯心目中的偶像。
They tended to be creative people who had taken risks, defied failure, and bet their career on doing things in a different way.
他們都富有創造性，敢于冒險，不懼失敗，賭上自己的職業生涯去做與眾不同的事情。
A photography buff, he became involved in making sure they had the perfect iconic portraits.
作為一個攝影迷，喬布斯親自參與照片選擇，確保為偶像們選到完美的肖像。
"This is not the right picture of Gandhi," he erupted to Clow at one point.
“這張甘地的照片不對勁兒。”有一次他對克勞發火。
Clow explained that the famous Margaret Bourke-White photograph of Gandhi at the spinning wheel
克勞解釋說，那張由攝影師瑪格麗特·伯克-懷特拍攝的甘地在紡車邊的著名照片，
was owned by Time-Life Pictures and was not available for commercial use.
肖像版權由時代與生活圖片社所有，不能被用于商業用途。
So Jobs called Norman Pearlstine, the editor in chief of Time Inc., and badgered him into making an exception.
于是，喬布斯給時代公司的主編諾曼·珀爾斯坦打電話，軟磨硬泡地讓他破了一次例。
He called Eunice Shriver to convince her family to release a picture that he loved, of her brother Bobby Kennedy touring Appalachia,
他打電話給尤妮斯·施賴弗，確認她的家族同意公開一張她哥哥鮑比·肯尼迪在阿巴拉契亞山間旅行的照片，他很喜歡那一張；
and he talked to Jim Henson's children personally to get the right shot of the late Muppeteer.
他還親自跟吉姆·漢森的孩子們溝通，拿到了這位已故提線木偶劇演員的最合適的照片。
He likewise called Yoko Ono for a picture of her late husband, John Lennon.
他同樣給小野洋子打電話要一張她已故丈夫約翰·列儂的照片。
She sent him one, but it was not Jobs's favorite.
她給他寄了一張，但那不是喬布斯最喜歡的。
"Before it ran, I was in New York,
“在廣告投放之前，我在紐約，
and I went to this small Japanese restaurant that I love, and let her know I would be there," he recalled.
去了一家我喜歡的日本小餐館，并告訴她我會在那兒。”他回憶道。
When he arrived, she came over to his table.
當他到達時，小野洋子來到他面前。
"This is a better one," she said, handing him an envelope.
“這張好一些，”她說著，遞給他一個信封。
"I thought I would see you, so I had this with me."
“我想我會見到你，所以我就隨身帶著這個。”
It was the classic photo of her and John in bed together, holding flowers, and it was the one that Apple ended up using.
這就是那張她和約翰拿著花束一起在床上的經典照片。蘋果最終使用了這張照片。
"I can see why John fell in love with her," Jobs recalled.
“我能看出來約翰為什么會愛上她。”喬布斯回憶說。
