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Starting with the "Think Different" campaign, and continuing through the rest of his years at Apple,
從“非同凡想”宣傳活動開始，并且在喬布斯在蘋果公司的歲月里一直延續了下去的一個慣例，
Jobs held a freewheeling three-hour meeting every Wednesday afternoon
那就是喬布斯會在每周三下午開三個小時的自由討論會，
with his top agency, marketing, and communications people to kick around messaging strategy.
跟他的主要代理商、營銷部門和公關部門一起探討廣告戰略。
"There's not a CEO on the planet who deals with marketing the way Steve does," said Clow.
“地球上再沒有哪個CEO像史蒂夫一樣對待市場營銷，”克勞說，
"Every Wednesday he approves each new commercial, print ad, and billboard."
“每周三他都在審定新的電視廣告、平面廣告和廣告牌。”
At the end of the meeting, he would often take Clow and his two agency colleagues, Duncan Milner and James Vincent,
會議結束后，喬布斯常常帶克勞和克勞的兩個同事--鄧肯·米爾納和詹姆斯·文森特，
to Apple's closely guarded design studio to see what products were in the works.
一起去蘋果戒備森嚴的設計工作室看開發中的產品。
"He gets very passionate and emotional when he shows us what's in development," said Vincent.
“當他向我們展示正在開發的東西時，會變得激情澎湃。”文森特說。
By sharing with his marketing gurus his passion for the products as they were being created,
喬布斯在產品創造過程中就和營銷專家們分享他的激情，
he was able to ensure that almost every ad they produced was infused with his emotion.
可以確保他們制作的每一個廣告中都灌輸了他的情感。
